Tourist familiarity and imagery

Prentice, Richard

doi:10.1016/j.annals.2004.02.008

Cited by 131 publications

(117 citation statements)

References 19 publications

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“…There is ample amount of literature on familiarity and its positive infl uence on destination image and subsequent behaviour (Milman and Pizam, 1995;Mackay and Fesenmaier, 1997;Sonmez and Graefe, 1998;Prentice and Andersen, 2000;Baloglu, 2001;Kim and Richardson, 2003;Prentice, 2004). An increased level of familiarity is purported to provide 'rewards of security' that outweigh potential rewards of uncertainty that is also highly likely to be costly (Burch, 1969, p. 132).…”

Section: Introductionmentioning

confidence: 97%

Cultural comparison of tourists' safety perception in relation to trip satisfaction

Tasci

Boylu

2009

Journal of Tourism Research

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Although safety and security are seen as a priori for a prosperous tourism industry in any destination, safety and security perception and its infl uence on tourist behaviour have received limited empirical attention from researchers. This study investigated tourists' perception of the safety and security of a destination in relation to the level of satisfaction with their trip, using Turkey and its visitors as a case in point. The stepwise regression analysis was employed to investigate the relationship between trip satisfaction, safety and security-related variables, existence of product or service failure, and selected demographic variables. Results showed that positive perception of Turkey's hygiene and health, and safety and security helped visitors to have greater trip satisfaction, especially if they stayed longer and enjoyed their trip without any product or service failure; however, German tourists and tourists with a secondary school degree are more likely to have less trip satisfaction. Keywords: safety and security; product failure; service failure; service recovery; Turkey; European tourists.BACKGROUND OF THE STUDY M aslow's (1970) theory of hierarchy of needs, defi ning basic and higher level human needs with differing levels of importance, is one of the most used theories in explaining human phenomena, including consumer behaviour in tourism. Although Maslow's theory is never supported with empirical evidence, it is only natural to assume that people need an assurance of satisfaction in basic needs even when they are trying to satisfy a higher level need, namely the search for love, esteem, status or self-actualisation. Travelling, as a means to reach these higher level needs, involves complicated decision-making because it demands satisfaction of both basic and higher level needs. As Um and Crompton (1992) stressed, travel destination choice is likely to be marked by uncertainty and risk because of potential tourists' high reliance on external information rather than self-experience. Safety and security concerns of tourists are associated with risks of different types. Although 10 different risks are identifi ed by researchers (Sonmez and Graefe, 1998), they can be grouped into six general types: functional risk, fi nancial risk, time risk, physical risk, psychological risk and social risk. A decision made under uncertainty can involve one or more of these risks, perceived or real. In other words, a choice of travel destination may not provide the expected experiences, hence, resulting in loss of money, time and effort, as well as physical harm, psychological consequences and criticism from social circles.A potential tourist experiences a dilemma, more so in the consumption of an unknown travel destination, especially distant countries: the dilemma of choosing between safety/security and new things that provide unique experiences (Cohen, 1972(Cohen, , 1995 ', 'safety', 'security' and 'risk' (Echtner and Ritchie, 1993;Lubbe, 1998;MacKay and Fesenmaier, 2000;Rezende-Parker et al., 2003), a...

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Section: Introductionmentioning

confidence: 97%

Cultural comparison of tourists' safety perception in relation to trip satisfaction

Tasci

Boylu

2009

Journal of Tourism Research

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“…When tourists have prior knowledge of a destination, they form positive and/or negative associations with that place; these associations add up, ultimately, to a subjective but potentially strong assessment of destination attractiveness [10]. Nonetheless, as scholars have noted, how familiarity affects destination-image and destination-loyalty remains under-addressed in the literature [11].…”

Section: Introductionmentioning

confidence: 99%

Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity

Kim

Kwon

2018

Sustainability

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Abstract:The aim of this study was to investigate country image and attitudes on Tanzanian tourists' intention to visit Korea. It also aimed to examine the moderating effects of destination and product familiarities in the relationship between country image and attitudes on future visit intention. We utilized data collected from 350 college students in Tanzania and found that participants' cognitive image of Korea significantly influenced their affective image, in turn affecting attitudes toward country, products, and cuisine. Attitudes toward country, products, and cuisine, in turn, had positive effects on visit intention. We also showed the moderating effects of destination and product familiarities among the interrelationships.

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“…Their study concluded that cognitive images lead potential tourists to prefer destinations with a noticeable sense of familiarity and a manifest degree of relation to their culture. In this regard, tourists adjust more realistically their destinations images with a less marked psychological distance (MacKay & Fesenmaier, 1997;Ng et al, 2007;Prentice, 2004). Ng et al (2007) reviewed and analyzed studies published since the 80s concerning the influence of cultural distance on the intention to visit, concluding that tourists are inclined to prefer destinations where the local culture, clearly exposed as part of the destination image, has a sense of familiarity and consistency with their own culture.…”

Section: Psychological Distancementioning

confidence: 99%

“…Destination image is a variable which positively influences tourist destination, impacting first and subsequent trips (Baloglu & McCleary, 1999;Beerli & Martin;2004;Rodríguez-Molina, Frías-Jamilena, & Castañeda-García, 2015;Tan & Wu, 2016). The image is defined as a mental representation, a set of beliefs, ideas, and impressions that people have of a destination (Crompton 1979).…”

Section: Introductionmentioning

confidence: 99%

“…Psychological distance impacts the destination image formation process (Massara & Severino, 2013;San Martin & Rodriguez Del Bosque, 2008;Zhang, Seo, & Lee, 2013). Psychological distance, which holds more relevance when tourists are not familiar with the destination or the local culture (Mackay & Fesenmaier, 1997;Massara & Severino, 2013;Ng, Lee, & Soutar, 2007;Prentice, 2004), becomes an issue that the destination management organization (DMO) needs addressing in order to attract a larger number of tourists.…”

Section: Introductionmentioning

confidence: 99%

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Destination Image on the DMO's Platforms: Official Website and Social Media

Molinillo

Liébana‐Cabanillas

Anaya‐Sánchez

2017

TMS

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Tourists usually configure and develop ideas about possible destinations based on information previously gathered from both social media and the official web of the destination management organization (DMO). In spite of the relevance of said information sources, there have not been many studies evaluating how these different sources influence the destination image. This research proposes a model intended to explain the image creation process of a destination taking into account both the DMO's online platforms and the perceived psychological distance. The proposed model is tested with an empirical study including a questionnaire which collects data from 264 participants. The validity of the model is reviewed through PLS analysis. Results show that the psychological distance does not influence the overall destination image. In addition, the overall destination image can be estimated to a larger extent when tourists approach social media as their main source of information. Implications and conclusions are discussed.Keywords: Destination image, psychological distance, tourism website, social media, DMO. ResumenLos turistas se forman una imagen del destino teniendo en cuenta la información recibida a través de canales como los medios sociales y la web oficial de la Organización Gestora del Destino (OGD). A pesar de la relevancia de estos canales pocos trabajos han analizado las posibles diferencias en su influencia en la formación de la imagen. Adicionalmente, el efecto de la distancia psicológica en el proceso de construcción de la imagen del destino no ha sido suficientemente evaluado en un contexto online. En esta investigación se propone un modelo para explicar la formación de la imagen del destino en función de la fuente de información online empleada y de la distancia psicológica percibida. El modelo propuesto es contrastado con un estudio empírico con 264 encuestados, mediante un análisis PLS. Los resultados muestran que la distancia psicológica no influye en la imagen global del destino. Además, la imagen global del destino puede estimarse en mayor medida cuando los turistas abordan los medios sociales como su principal fuente de información. Se discuten las implicaciones y las conclusiones.Palabras clave: Imagen del destino, distancia psicológica, sitio web oficial de turismo, medios sociales, OGD.

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Tourist familiarity and imagery

Cited by 131 publications

References 19 publications

Cultural comparison of tourists' safety perception in relation to trip satisfaction

Cultural comparison of tourists' safety perception in relation to trip satisfaction

Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity

Destination Image on the DMO's Platforms: Official Website and Social Media

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