Tourist attitudes to mega-event sponsors: Where does patriotism fit?

Chang, Ching-Hung; King, Brian; Shu, Shih-Tung

doi:10.1177/1356766720927777

Cited by 6 publications

(7 citation statements)

References 51 publications

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“…This can be explained, due to several factors: As indicated above, patriotic values highlight the love for your own country, but do not necessarily generate negative feelings, towards foreign brands that represent luxury, social status, cultural proximity, Bartikowski et al (2020); Chang et al (2020); on the other hand, previous studies by Chaudhry et al (2020) have shown that a person can be ethnocentric, and have a loyalty and positive image towards foreign brands, which are very strong brands because they are global brands or because their consumption generates social status, or because their consumption is already daily.…”

Section: Discussion Research Implications and Limitationsmentioning

confidence: 99%

Section: Discussion Research Implications and Limitationsmentioning

confidence: 99%

“…Previous studies by Bartikowski et al (2020), show that patriotic sentiments do not necessarily generate negative feelings towards foreign brands that represent luxury, social status and even cultural proximity. Even for authors like Chang et al (2020), when foreign brands promote local brands at major events, they receive greater acceptance by the local consumer, in this way, it is evident that patriotism can generate positive feelings for both domestic and foreign brands.…”

Section: Imagementioning

confidence: 99%

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Breaking the barriers of animosity: innovation in business models as a positioning strategy

Areiza-Padilla

Moise

Puertas

2021

Heliyon

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Consumer animosity is often studied in the large economies of the world, in order to explain the negative feelings generated by an individual towards another country and its products, due to various political, economic and social conflicts. This study presents three specific developments in this field. First, to demonstrate how companies in the retail sector have been able to develop innovations in their business models through their shops and virtual channels, which generate a positive positioning in the mind of the consumer, capable of minimizing animosity towards them. In this way it is shown that a consumer can have strong feelings of patriotism, animosity and ethnocentrism, and yet a positive image towards a brand or product of the country with which the conflict takes place. Second, a contribution to literature regarding the scant research on consumer animosity in developing countries, and specifically in Latin America. Third, an analysis of animosity under a current context of conflict between countries, and not of studies carried out taking situations or facts from the past. In this way, a contribution is generated that allows to understand more the behavior of the consumer and his animosity in societies with emerging economies and as the innovations in business models allow to improve both the economic profitability of a company, as its brand image.

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Section: Discussion Research Implications and Limitationsmentioning

confidence: 99%

Section: Discussion Research Implications and Limitationsmentioning

confidence: 99%

Section: Imagementioning

confidence: 99%

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Breaking the barriers of animosity: innovation in business models as a positioning strategy

Areiza-Padilla

Moise

Puertas

2021

Heliyon

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“…Museum (Wang & Wu, 2011). Also, research on other contexts like Company (Wotruba & Breeden, 1973), Event (Chang et al, 2020;Lorgnier et al, 2022;, Festival (Ding & Hung, 2021;Shin et al, 2018), Sports Team (Calabuig et al, 2021;…”

Section: Contexts Of Self-congruity Research (C)mentioning

confidence: 99%

Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda

Kolańska‐Stronka,

Singh

2023

Int J Consumer Studies

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The conceptualization of self‐congruity is more than five decades old. However, the research on its effect on consumer behaviour is still evolving, ensuing the literature developed being fragmented and dispersed. This concern state‐of‐art summarization of the literature to consolidate knowledge on self‐congruity. The purpose of this review article is to structure the self‐congruity literature on understanding consumer behaviour developed over five decades in terms of significant theories, contexts, frameworks, and methodologies. This review also aims to provide an integrative research model and outline future research directions. To this end, Scientific procedure and rationales for systematic literature reviews (SPAR‐4‐SLR) protocol with the lens of the Theory, Context, Characteristics, Methods (TCCM) framework was adopted for review procedure. The review was conducted with a corpus containing 339 research articles on exploring self‐congruity facets and its effect on consumer behaviour published between 1973 and 2022. The findings are reported using TCCM convention adopting inductive approach. Further, based on the review findings, an integrative model of self‐congruity is put forth summarizing the research frameworks and constructs adopted as antecedents, modifiers, and implications in investigating self‐congruity effect on consumer behaviour. This review paper concludes recommending future research agendas with the intention of expanding self‐congruity research in emerging contexts applying cutting‐edge methodology.

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“…PAT was described “as an affective attachment towards the in-group implying feelings of belongingness, responsibility and pride” (Mummendey et al , 2001, p. 160). The existing research on PAT has mainly been in marketing; PAT is shown as an important predictor that impacts an individual’s decision-making process, such as purchasing domestic products (Han, 1988; Ishii, 2009), liking a mega event (Alonso Dos Santos et al , 2019; Chang et al , 2020), supporting sponsors (Chang et al , 2020; Petrovici et al , 2015) and media consumption intention (Brown et al , 2016; Choe et al , 2019). However, the studies on factors (e.g.…”

Section: Literature Reviewmentioning

confidence: 99%

The moderation of gender in the effects of Chinese traditionality and patriotism on Chinese domestic travel intention

Shen

2022

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Purpose The purpose of this paper is to incorporate Chinese traditionality (CT) and patriotism (PAT) within the theory of reasoned action (TRA). It tests the moderating effect of gender with the aim to provide a deeper understanding of why Chinese tourists choose to take domestic travels. Design/methodology/approach Data is collected from 370 Chinese tourists. Convenience sampling is used. Structural equation modelling is used to test the proposed hypotheses. Findings The results of this paper show that PAT is positively related to tourists’ attitudes (ATs) and Chinese domestic travel intention (CTI). Moreover, CT is found to influence PAT, ATs and subjective norms (SNs) directly, as well as CTI indirectly. However, the positive relationship between PAT and SNs is not supported. Additionally, the influence of PAT on CTI for females is significantly higher than that for males. Research limitations/implications The current paper adopts convenience sampling; data is collected using an online questionnaire which may cause sample bias and even reduce the reliability of the data. Future studies may adopt quota sampling based on the population of each province to gain more reliable data. Further research can consider including more constructs to better understand why Chinese people choose to travel domestically. Originality/value This paper is one of the first attempts to include PAT and CT within the TRA and contributes to the pool of literature on the TRA. It provides a comprehensive understanding of CTI. Second, PAT and CT are linked to the TRA, which expands the application of PAT and CT to the context of hospitality and tourism. Finally, the moderating role of gender contributes to the knowledge regarding the moderating effect between their respective relationships.

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Tourist attitudes to mega-event sponsors: Where does patriotism fit?

Cited by 6 publications

References 51 publications

Breaking the barriers of animosity: innovation in business models as a positioning strategy

Breaking the barriers of animosity: innovation in business models as a positioning strategy

Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda

The moderation of gender in the effects of Chinese traditionality and patriotism on Chinese domestic travel intention

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