Tourism Village Development Strategy to Increasing Tourist Visits

Abstract

The purpose of this study was to determine the strategies used by the management of Hendrosari Tourism Village in increasing the number of tourist visits. Hendrosari Village, located in Menganti District, Gresik Regency, East Java Province, has a Wista village called Eduwisata Lontar Sewu. Education, which has a tourism concept in the industrial era 4.0, is managed by Village-Owned Enterprises and Village Community Economic Business Groups under the coordination of the local Village Government. This tour relies on tourist attractions with instagramable photo spots. Besides, they also provide playgrounds for children and various local village culinary delights. This research is a descriptive study with qualitative data. The technique of collecting data was done by interviewing, observing, and documenting the informants using purposive sampling technique. Tourism product development strategies that can be carried out are in the form: 1) Developing instagramable photo spots by increasing the number of photos and visitors published on Instagram, Facebook, and YouTube. 2) Developing tourism vehicles by providing new tourism vehicles in the form of an All-Terrain Vehicle in existing tourist areas. 3) Arrange traders around tourist attractions to be tidier, cleaner, and more orderly. 4) Increase the enthusiasm of YouTubers to neutralize tourist attractions.

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