Tourism trends among Generation Y in Poland

Kowalczyk-Anioł, Joanna

doi:10.2478/v10106-012-0007-y

Cited by 10 publications

(9 citation statements)

References 8 publications

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“…At the same time, the younger generations -X and Y -are more interested in gastronomy than the Baby Boomers. This is consistent with Lebrun's (2014) findings about Generation X and works focused on and describing Generation Y (Corbisiero, Ruspini, 2018;Kowalczyk-Anioł, 2012). Generation Y makes more use of amenities of Łódź -pubs and clubs, starting with cinemas, theatres and ending with museums.…”

Section: Discussion and Resultssupporting

confidence: 84%

Tourist consumption of a contemporary city - a transgenerational analysis

Kowalczyk-Anioł

Nowacki

2018

Ekonomiczne Problemy Turystyki

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Reflection on the contemporary character of tourist traffic in the city, in particular on the goals of visits and ways of spending time by visitors, shows new, currently emerging patterns of urban tourism. At the same time, many works on tourist demand, especially from the perspective of sociodemographic changes, stress differences between generations in their preferences and behaviour. Current research on urban tourism clearly lacks a transgenerational perspective, which would take into empirical consideration generational cohorts. The aim of the article is to establish the differences between generations of Poles engaging in urban tourism (in the context of a post-industrial city). Source material for the work comes from studies on tourist traffic in the city of Łódź conducted in 2009 and 2016; further generational segmentation has been based on these data.

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Section: Discussion and Resultssupporting

confidence: 84%

Tourist consumption of a contemporary city - a transgenerational analysis

Kowalczyk-Anioł

Nowacki

2018

Ekonomiczne Problemy Turystyki

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“…For example, Bilgihan et al (2013) indicate the years 1978–1994, while Pendergast (2010), Jeon et al (2019) and Strauss and Howe (2000) opt for the years 1982–2002. Polish researchers accept the cut-off point at the year 2000 (Kowalczyk-Anioł, 2012). Pendergast (2010) calls late Ys (cohort 1995–2000) the “ i generation” (2010), while others consider this group “post-millennials” or so-called Generation Z.…”

Section: Literature Reviewmentioning

confidence: 99%

“…In comparison with baby boomers and Xs, Ys are more likely to use SM while traveling and afterward (Mulvey et al , 2019). “Tech-savvy tourists” (Femenia-Serra et al , 2018) look for authentic experiences, relaxation, escape from the ordinary, comfort and entertainment, consumption in the company of friends and family (Kowalczyk-Anioł, 2012; Kowalczyk-Anioł and Nowacki, 2018; Rita et al , 2018; Kim and Park, 2020). Chen and Chou (2019) draw attention to the perceived “coolness” as the core tourism experience for millennials.…”

Section: Literature Reviewmentioning

confidence: 99%

Factors influencing Generation Y’s tourism-related social media activity: the case of Polish students

Kowalczyk-Anioł

Nowacki

2020

JHTT

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Purpose This study aims to identify the factors which affect Generation Y’s activity in social media (SM) while traveling. It draws on and extends the technology acceptance model (TAM) and social influence theory. It examines the effects of social influence processes (compliance, identification and internalization), perceived enjoyment (PE), perceived risk, perceived ease of use and perceived usefulness on tourism-related SM activity. Design/methodology/approach The study tested the model with a sample of 420 Polish Y’s who had traveled in the preceding 12 months and used SM. The verification of the hypotheses and the analysis of relationships between the variables were performed using partial least squares structural equation modeling. Findings Out of the four variables of the TAM, only PE has significantly and directly affected Ys’ tourism-related activity in SM. From among the three processes of social influence, only internalization has had a significant impact on the enjoyment of SM use and, consequently, on the SM activity of Generation Y. Research limitations/implications This study covered only Polish Y’s. In the future, the formulated hypotheses should be verified in other generational cohorts, in sub-cohorts of Y’s and in other cultural contexts. Furthermore, limitations include lack of randomization of the survey distribution. Practical implications The presented results show a generational portrait of an increasingly important consumer group on the tourism market in relation to factors affecting their tourism-related activity in SM. Originality/value This is one of few studies (the first in the Central and Eastern Europe context) to examine Generation Y’s adoption of SM in tourism-related activity drawing on and extending the TAM and processes of social influence.

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“…In their travels they seek personal development, authentic experiences, and want to "immerse themselves" in local cultures and foreign spaces. They often show impatience, require immediate action, results, quick reaction and guaranteed satisfaction (Kowalczyk-Anioł, 2012). They use the internet fluently and in an unlimited way, and have the greatest influence on the changes that have taken place in the tourism market (Iyer, Reisenwitz, 2009;Pendergast, 2010).…”

Section: Millennials In Tourismmentioning

confidence: 99%

Millennial backpackers and risks in travel: a typological approach

Jabłonkowska

Stankiewicz

2020

Tour

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In the research undertaken, the analysis categorised risk in the experience of the millennial generation of backpackers. An attempt was made to systematise it on the basis of the cognitive as well as emotional characteristics presented by the respondents. The research was conducted between 2018-2020. A non-random selection was used to acquire respondents called snowball sampling. 409 Polish millennial backpackers were found and interviewed online, and from this code keys were then extracted, assigned to meaningful categories, and thematic ranges were defined. The analysis of the collected qualitative material was used to establish a typology of risk for millennial backpacking. Analysis of the collected material on backpacking allowed five coded risk categories to be extracted. The first one was the backpacker's attitude towards travel; the second a search for autonomy and independence; the third selective calculation in terms of ‘profit and loss’, the balance determining behaviour; the fourth connected with the emotional needs of backpackers and the search for impressions; the fifth with external conditions involving risk related to environmental and cultural features of the reception area. Typological systematization of risk in backpacking allows the needs of this groups of travellers to be understood and service provision to be adapted to the requirements of a particular generation.

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Tourism trends among Generation Y in Poland

Cited by 10 publications

References 8 publications

Tourist consumption of a contemporary city - a transgenerational analysis

Tourist consumption of a contemporary city - a transgenerational analysis

Factors influencing Generation Y’s tourism-related social media activity: the case of Polish students

Millennial backpackers and risks in travel: a typological approach

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