Tourism Return Frequency Demand in Madagascar

Abstract

This paper analyses the demand for tourism in Madagascar, Africa, using counting data models to identify the covariates that explain the return frequency of tourists. The analysis employs a questionnaire to ascertain the characteristics that influence the tourism return frequency. Several count models are estimated for comparative purposes. Robustness tests are implemented, and policy implications are drawn out to improve the understanding and management of frequent, heterogeneous tourist frequency demand.

Service risk perceptions and risk management strategies in business-to-business tourism partnerships

“…Madagascar is a major year-round biodiversity-based tourism destination visited mainly by young professionals and retirees who are sensible to travel costs and enjoy destination attributes, such as climate, biodiversity, sun, and sea (Randriamboarison, Rasoamanajara, & Solonandrasana, 2013). Randriamboarison et al (2013) also highlighted two periods of major growth in the evolution of tourism on the island, the first period extending from 1990 to 2001 with an average annual growth rate of 14.08%, and the second period extending from 2002 to 2005 with an average annual growth rate of 65.56%. ITOs have played a vital part in generating tourism in Madagascar.…”