Back to the Same Place of Holidays. An Analysis of European Tourists’ Preferences Towards Cultural Tourism

Amaral, Rui; Serra, Jaime

doi:10.1007/978-3-030-11160-1_12

Cited by 2 publications

(2 citation statements)

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“…From the point of view of the Türbe Project, heritage tourism deserves particular emphasis, which is favoured by the appreciation of intellectual culture and heritage in the value system of the consumer side [34]. Heritage tourism is one of the most dynamically developing types of tourism products worldwide at the end of the 20th century [35]. At the beginning of the 21st century, they represent permanence in our changing and unifying world, so they are increasingly attractive in all areas of life [36].…”

Section: Cultural-tourism Characteristics Supporting the Need For The...mentioning

confidence: 99%

Feasibility and Sustainability Challenges of the Süleyman’s Türbe Cultural-Tourism Centre Project in Szigetvár, Hungary

et al. 2021

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The Süleyman’s Türbe in Szigetvár (Hungary) is a historical monument with exceptional features; the aim of the study is to present the planned cultural-tourism centre investment goals, risks and externalities. Cultural and tourism specificities significantly influence the implementation of such unique, three nations concerning projects. One of the crucial conditions of the implementation is the integration into the existing cultural heritage plans and the proper management of the related uncertainties. The authors decided to handle the Türbe as an investment project; therefore, a tourism exploratory analysis, a risk analysis, and externalities identification are discussed in this paper. The project development was carried by nominal groups between June and December of 2019 using professional experts workshops, group decision and information gathering approaches. The paper is using a case-study-based investigation. The most significant risks and their mitigation strategies are the emergences of Turkish influence: Turkish–Hungarian consultation, intensive consultation with Turkish Cooperation and Coordination Agency (TCCA); problems related to expropriation: preventive communication, cultivating good relations; delay in project implementation: professional lobby, preparation of scenarios. This study aims to present the design model of this multifaceted, international-scale project. It is suggested that similar projects should be handled and considered as a whole to reach the maximum of their potential.

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Section: Cultural-tourism Characteristics Supporting the Need For The...mentioning

confidence: 99%

Feasibility and Sustainability Challenges of the Süleyman’s Türbe Cultural-Tourism Centre Project in Szigetvár, Hungary

et al. 2021

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“…Therefore, there are many special tasks for analyzing the processes and features of the tourism industry, which must be taken into account for the appropriate support from the EU. These tasks include, for example, measuring the seasonality of tourism by country, determining national similarities and differences, finding common patterns in groups of countries (Ferrante et al, 2018); analyzing the consequences of climate change for the tourism industry (Barrios & Ibañez, 2015); exploring the mutual influence of air quality and tourism intensity by country, and in this context, changes in demand for certain types of tourism and tourist destinations (Robaina et al, 2020); assessing direct and indirect, positive and negative impacts of foreign investment in the tourism industry on the economy (Sokhanvar, 2019); analyzing the factors of change and sustainability of value chains in tourism (Breiling, 2020); studying the preferences of tourists in different EU countries, including different types of tourism, identifying factors influ-encing such preferences (Amaral & Serra, 2019); studying the parameters of efficiency (including environmental) of using resources in tourism, and hence compliance with the principles of sustainable development and the role of innovation (Robaina & Madaleno, 2019); exploring the role and activities of small business in rural tourism and agritourism by country (Mura & Kljucnikov, 2018); assessing the consequences of the coronavirus pandemic, including by countries, regions, types of tourism and tourist destinations (Zenker & Kock, 2020); analyzing the spatial and temporal models of tourism by country (Batista e Silva et al, 2018); analyzing the entrepreneurial risks in tourism (Weiss et al, 2018). All of these issues are important for defining the vector and objectives of the supranational policy, developing an action program for numerous EU bodies in agreement with national governments.…”

Section: Literature Reviewmentioning

confidence: 99%

Analysis of asymmetry factors in the development of the EU tourism industry

Polyakov

Bilozubenko

Nebaba

et al. 2020

Innovative Marketing

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The effects of the economic recession and the COVID-19 crisis call for more active support for the tourism industry. To pursue a supranational tourism policy and create a favorable marketing environment at the national level, it is necessary to consider the objective differences between member states and their characteristics in the field of tourism. This study aims to highlight the main factors that characterize the asymmetry of the tourism industry in the EU countries, which allows ensuring the competitiveness of national tourism companies through the formation of an appropriate marketing strategy. The research methodology includes calculation of the asymmetry coefficient and cluster and classification analysis based on Eurostat data.At the first stage, 27 indicators were selected that characterize the structural proportions of the tourism industry and the intensity of tourism in the EU countries. Based on the calculation of the asymmetry coefficient, a high level of heterogeneity of the tourism industry parameters in the EU countries for each of the indicators was demonstrated. At the second stage, clustering (algorithm – k-means, metric – Euclidean distance) of the EU countries was carried out according to the selected indicators. As a result, eight clusters were obtained, which showed asymmetry in developing national tourism sectors in the EU. At the third stage, as a result of classification (method – decision trees), seven combinations of indicators were identified, which completely distinguish the resulting clusters of the EU countries. The parameters included in these combinations are, in fact, the main factors of the asymmetry in the development of the EU tourism industry.Based on the analysis of the asymmetric development of the tourism industry by country, it is possible to determine its growth points and competitiveness drivers in the EU internal market and identify marketing strategies.

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Back to the Same Place of Holidays. An Analysis of European Tourists’ Preferences Towards Cultural Tourism

Cited by 2 publications

References 40 publications

Feasibility and Sustainability Challenges of the Süleyman’s Türbe Cultural-Tourism Centre Project in Szigetvár, Hungary

Feasibility and Sustainability Challenges of the Süleyman’s Türbe Cultural-Tourism Centre Project in Szigetvár, Hungary

Analysis of asymmetry factors in the development of the EU tourism industry

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