Tourism Market Segmentation in Michigan's Upper Peninsula:

Davis, Bonnie; Chappelle, Daniel E.; Sternquist, Brenda; Pysarchik, Dawn T.

doi:10.1300/j073v02n01_01

Cited by 12 publications

(7 citation statements)

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“…There are those who have argued psychological and behavioural variables are better bases for segmentation as they explain consumption behaviour and satisfaction with products and services (e.g., Davis, Chappelle, Sternquist and Pysarchik, 1993;Gladwell, 1990;Hsieh, O'Leary and Morrison, 1992;Johar and Sirgy, 1995;Loker and Perdue, 1992;Mazanec, 1992;Morrison, 1996;van Raaij, 1986;Wilkie, 1994). Many of these proponents of a posteriori segmentation have also claimed that geographic and demographic bases are more popular or commonly used (e.g., Davis et al, 1993;Gladwell, 1990;Loker and Perdue, 1992;Morrison, 1996). Several authors have offered reasons for this popularity.…”

Section: Literature Reviewmentioning

confidence: 99%

“…In a staged procedure, a behavioural or psychological a posteriori segmentation should be conducted first to identify the major markets. The geographic distribution or location of these markets can then be examined and used to direct marketing strategies (Bonn, Furr and Uysal, 1992;Davis et al, 1993;Morrison, 1996;Rangan, Moriarty and Swartz, 1992). It is interesting to note that such staged or nested procedures are rarely reported in published tourism research.…”

Section: Behaviouralmentioning

confidence: 99%

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Evaluating Different Bases for Market Segmentation

Moscardo

Pearce

Morrison³

2001

Journal of Travel & Tourism Marketing

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While market segmentation has become a major approach to understanding the nature of tourists and their travel behaviour, there exists considerable debate over which bases and statistical approaches provide the best segmentation solutions. Morrison (1996) has offered eight criteria for evaluating the success or value of a segmentation result. This paper used these eight criteria to evaluate two different segmentation approaches used with the same survey sample. An a priori geographic segmentation of visitors to the Wet Tropics region of Australia was compared to an activity based a posteriori segmentation approach. There was evidence that the activity segmentation approach fulfilled the eight criteria more adequately than the geographic approach. It was further suggested that for large samples a multi-stage methodology might be a desirable approach for meeting all eight marketing segmentation effectiveness criteria.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Behaviouralmentioning

confidence: 99%

Evaluating Different Bases for Market Segmentation

Moscardo

Pearce

Morrison³

2001

Journal of Travel & Tourism Marketing

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“…Limited references to the outcomes of consuming prestigious sports events can be found. In two studies, Kim et al (2015Kim et al ( , 2016 examined the effects of sporting event prestige on intention to continue sport participation, while Davis, Pysarchik, Chappelle, and Sternquist (1993) found that gregarious sports persons tend to travel to renowned places such as those locations that hold world championship events in order to impress their family and friends. Funk et al (2007) found that active participants were motivated to attend international events, travel to places friends had not attended, build memories and be able to share travel experiences once back at home, which are outcomes commonly associated with prestige.…”

Section: Consumer Oriented Outcomes Associated To Prestigementioning

confidence: 99%

Summary of cognitive, affective, and behavioural outcomes of consuming prestigious sports events

Moital

Bain

Thomas

2019

Sport Management Review

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In this paper, the authors explore the range of cognitive, affective, and behavioural outcomes of consuming prestigious sports event experiences. The authors obtained means-end chains from 19 individuals from across a range of ages and both genders. A total of 39 examples of events were discussed by participants encompassing 25 unique events and 11 different sports. Outcomes were multi-dimensional. At the cognitive level, consumers developed outer-and inner-directed outcomes. At the affective level, prestigious sports events made consumers feel positive emotions, while at the same time energising them to attend in order to avoid negative emotional states. At the behavioural level, four types of outcomes served as a consequence of attending prestigious events: patronage, financial, communication and experiential. By recognising the multiple outcomes associated with the consumption of prestigious sports event experiences, managers will be better equipped to design experiences that satisfy consumer requirements.

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“…McCool (1979) argues that grouping activities into packages by their function might help tourism planners and operators better understand what visitors are seeking while at a destination, and explain their consequent behaviors and actions. Davis and Chappelle (1993) segment the local tourist market of Michigan's Upper Peninsula into four groups based on the travel attributes sought by visitors. These four tourist segments are gregarious sportsperson, rest and relaxation planners, camping enthusiast and economical nature buff.…”

Section: Literature On Activity-based Segmentationmentioning

confidence: 99%

Segmenting the market of first‐time visitors to an island destination

Hennessey

Yun

MacDonald

2012

International Journal of Culture, Tourism and Hospitality Research

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Purpose -The purpose of this study is to segment the market of first-time visitors based on the activities travelers engage in while at a destination using demographics, socio-economic variables, and trip-related characteristics.Design/methodology/approach -The research analyzes 1,104 exit surveys completed by first-time visitors to the Canadian province of Prince Edward Island. Clustering analysis identifies three segments that are refined and tested by multivariate and bivariate analyses.Findings -The results indicate that there are three distinct segments of first-time visitors based on travel activities: culture-oriented (26 percent of the market), active (37 percent), and casual (37 percent). The key differences among the three segments are demographic, socio-economic, trip-related characteristics, and spending patterns. These results confirm the sustainability and profitability of the market segments.Practical implications -Segmenting markets for products or services, in any industry, is vital to gain a better understanding of the customer, and to better allocate scarce tourism resources to product development, marketing, service, and delivery. Therefore, all tourism industry stakeholders must be aware of the market segments that are currently visiting the destination.Originality/value -Tourist segments based on activities are not absolutes, but a continuum. The majority of first-time visitors to a destination engage in a variety of travel activities across the segments, running from more to less involved. Successful tourism destinations are those that meet the various activity needs of their segments in both their marketing and on the ground.

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Tourism Market Segmentation in Michigan's Upper Peninsula:

Cited by 12 publications

References 0 publications

Evaluating Different Bases for Market Segmentation

Evaluating Different Bases for Market Segmentation

Summary of cognitive, affective, and behavioural outcomes of consuming prestigious sports events

Segmenting the market of first‐time visitors to an island destination

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