Tourism Industry Partnerships: Partnership Opportunities for MSMEs and Large Business in Palembang City

Abstract

The era of globalization demands product innovation and competitiveness, followed by HR capabilities and digital marketing. This is an obstacle to the development of MSMEs that are competitive and support the community's economy. Micro, Small and Medium enterprises and large businesses in the tourism sector are not only supporting the community's economy but also as an effort to meet the needs of tourists while visiting destinations, and one of them is Palembang City. For this reason, MSME products such as crafts and culinary in Palembang city need to be strengthened through partnerships with large businesses. This study aims to examine the partnership opportunities of MSMEs and large businesses in the tourism sector that focus on the quality of human resources, regulations, funding and market in Palembang City. This paper aims to examine that behind the strengthening programs carried out by the government, there are many difficulties that are being faced by MSME actors in partnering. Data were analyzed using NVIVO12 software for coding, categorize and merging themes and then interpreting the data. The results of the study indicate that the quality of MSME human resources in Palembang City still requires various training and knowledge regarding business management and product innovation.