Tourism image, evaluation variables and after purchase behaviour: inter-relationship

Construction and Comparison of Relationship Models of Urban Tourism Development

“…The result matches the perspective of Bigne et al(2001), Wu & Zheng et al(2014). Hence, when tourists have high identification with natural ecology, culture & history, urban environment and local characteristics of Taipei, Taichung, and Kaohsiung, it could enhance their experiential value to travel in the city.…”

“…Research of Bigne et al (2001) found that when tourists' tourism image is more positive, their comments on the quality of destinations are more positive. When tourism image is more positive, tourists' experiential value of destinations will increase (Fornell et al, 1996;Wu & Zheng, 2014).…”

“…Gronholbt, Martensen & Kristensen (2000) suggested that loyalty includes 4 dimensions: (1) repurchase intention; (2) intention to recommend the service or product to others; (3) tolerance of prices; (4) cross-purchase intention. Bigne et al (2001) measured tourists' loyalty by customers' reaction, recommendation and revisit intention. Ingrid (2004) suggested that loyalty includes purchase of products and services by spending more money, recommendation to others and belief that it is worthy to purchase the product and service.…”

“…Hence, tourism image directly or indirectly influences tourists' loyalty by experiential value and overall satisfaction (Prayag, 2008). Bigne et al (2001), Court & Lupton (1997) suggested that the positive correlation between tourism image and www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 7, No.…”

The Hong Kong tourist satisfaction index

“…Rust, Zahorik, and Keiningham (1995) indicate that customer satisfaction and service quality have a measurable impact on customer retention, market share and profitability. Many of these outcomes have been identified across a range of tourism studies, such as increased loyalty amongst zoo visitors (Cole & Scott, 2004), the increased likelihood of tourists revisiting Thailand (Rittichainuwat, Qu, & Mongknonvanit, 2002), a willingness to pay more amongst festival goers (Baker & Crompton, 2000), a willingness to recommend a tourism destination in Spain (Bigné, Sánchez, & Sánchez, 2001) and increased customer retention amongst travel operators in the United Kingdom (AppiahAdu, Fyall, & Singh, 2000). These outcomes are also in line with the findings of exit-voice theory (Hirschman, 1970), which posits, for example, that dissatisfied consumers will usually choose to either exit (e.g., go to a competitor) or voice their complaint to seek compensation, whereas increased satisfaction decreases consumers' desire to complain and at the same time increases their loyalty towards a product or service.…”