Tourism Getting Back to Life after COVID-19: Can Artificial Intelligence Help?

Abstract

Measures aimed at keeping physical and social distance during the COVID-19 pandemic have started to be a big challenge for service industries all over the world. The utilization of new technologies such as artificial intelligence (AI robots) in hospitality and tourism can be imposed as a potential safety-related problem solver. This study explores consumers’ intentions to use hospitality services once all restrictions related to COVID-19 have been relaxed as well as their perception of how important they find some of the safety-related protective measures when visiting accommodation facilities. Respondents find that more rigorous cleaning techniques, additional disinfection, and hand sanitizer stations are the most important safety-related protective measures when staying at the accommodation facility. Although the respondents do not perceive AI robots as an important protective measure or beneficial in delivering a catering service, the results indicate some significant differences between more and less risk-averse travelers suggesting some potential strategic pathways during the crisis but also in the post-coronavirus future.

The Influence of Experiential Value of Augmented Reality Technology on Destination Visit Intention: Evidence from A Multi-Mediation Model

“…Multi-Mediation Model providers think (Backer et al, 2020;Nhamo et al, 2020;Akhtar et al, 2021). Most of them have viewed this virus as an opportunity to offer a new direction for the tourism industry by working to activate the sustainability concept in the future (Nhamo et al, 2020;Ying et al, 2021;Perić & Vitezić, 2021). Hence, it seems that it is important to review our tourism practices and adopt some innovative techniques that enhance the sustainability concept while eliminating others that are inimical to the sustainability objective (Arroyo et al, 2011;Troshin, 2020;Rashideh, 2020).…”

“…There is no doubt that the role of technology developments was not limited to only increasing competition between destinations and businesses, but also focused on getting over the crisis (Purba et al, 2021;Akhtar et al, 2021;Petrović et al, 2021). The closest example of that is the coronavirus pandemic that appeared at the end of 2019 (Lau, 2020;Qiu et al, 2021;Perić & Vitezić, 2021). It is necessary to point out that the world has been benefiting from the advances of technology in various fields to face the crisis, such as medicine, education, and tourism (Azouri et al, 2016;Khatri, 2019;Mohanty et al, 2020).…”

“…It is necessary to point out that the world has been benefiting from the advances of technology in various fields to face the crisis, such as medicine, education, and tourism (Azouri et al, 2016;Khatri, 2019;Mohanty et al, 2020). Since the onset of the crisis, the governments have imposed strict restrictions to mitigate the pressure on the health sector, most notably the street curfew and preventing international and domestic travel (Lau, 2020;Qiu et al, 2021;Petrović et al, 2021;Perić & Vitezić, 2021).…”

A combined theory-based explanatory model for predicting tourists’ travel intentions during the COVID-19 pandemic: the role of individual’s assessment of the compliance with non-pharmaceutical interventions

“…Finally, we formulate two exemplary practical implications of linking concrete measures to our modelling results. The practice of keeping rooms vacant for at least a night after a guest has checked out [ 46 ] likely has an effect on perceptions of susceptibility. Hotels that offer this service influence travel decisions positively.…”

The Influence of Experiential Value of Augmented Reality Technology on Destination Visit Intention: Evidence from A Multi-Mediation Model

“…There is no doubt that the role of technology developments was not limited to only increasing competition between destinations and businesses, but also focused on getting over the crisis (Purba et al, 2021;Akhtar et al, 2021;Petrović et al, 2021). The closest example of that is the coronavirus pandemic that appeared at the end of 2019 (Lau, 2020;Qiu et al, 2021;Perić & Vitezić, 2021). It is necessary to point out that the world has been benefiting from the advances of technology in various fields to face the crisis, such as medicine, education, and tourism (Azouri et al, 2016;Khatri, 2019;Mohanty et al, 2020).…”