Tourism Experience Management and Marketing in Gastronomy

Abstract

The tourism experience can drive the behavior of the contemporary tourist who travels to experience unique, extraordinary destinations and events. The concepts of tourism and hospitality are often described as a concept related to gastronomy, which is closely related to culture. Gastronomy tourism has become an important concept in attracting tourists to specific destinations and offering tourists interesting, new, and unusual experiences with the spread of global travel in the 20th century. Therefore, more attention is paid to the behavioral consequences of this situation for tourists and their role in tourism and accommodation marketing and branding. In this context, experiential marketing and management issues in tourism and gastronomy are examined in this chapter. Thus, by providing a better understanding of tourism experiences, some suggestions have been presented to destination marketers and managers and businesses that provide tourism services.