Tourism Development of the Siau Tagulandang Biaro Islands Regency Using Ahp and Buckleys Fuzzy-Ahp

Abstract

The Covid 19 pandemic has significantly impacted the tourism industry, requiring areas such as the Siau Tagulandang Biaro Islands Regency to reevaluate their strategy. Identification of the key strategic initiatives is paramount to a successful tourism plan. Because these initiatives are often defined using vague and uncertain perceptions or gray areas, the Fuzzy-AHP methodology was identified and used to determine the value of each criterion and sub-criteria and establish strategic recommendations. The analysis results show that facilities are the highest criterion (34.4% AHP; 24.7% Fuzzy-AHP). The global weight calculation shows hygiene and health are priority elements (8.6% AHP; 8.2% Fuzzy-AHP). The sensitivity analysis shows that the results are robust, consistent, and stable. These results indicate no significant difference between the AHP and Fuzzy-AHP methods. The tourism development strategy for Siau Tagulandang Biaro regency must prioritize improving the cleanliness and health of tourist destinations.