TOURISM DESTINATION BRANDING: ANALISIS STRATEGI BRANDING WISATA HALAL “THE LIGHT OF ACEH” (Studi Kasus pada Dinas Kebudayaan dan Pariwisata Aceh Tahun 2015-2016)

Maulida, Desi

doi:10.35308/source.v5i1.1171

Cited by 5 publications

(5 citation statements)

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“…At least by doing simple market research, for example distributing questionnaires through google forms. The hope is that stakeholders understand the honesty of destination branding information, the honesty of tourist responses, and the honesty of responding to responses from tourists [44].…”

Section: Resultsmentioning

confidence: 99%

The Importance of Murals for Strengthening Destination Branding of Kampong Opak Gambir

Achmad¹,

Wuryandari²,

Priyadharsini³

2022

Advances in Social Science, Education and Humanities Research

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The purpose of the study is to explain the important impact of using mural art as a destination branding to promote Kampong Opak Gambir in Plosokerep Village, Blitar City. This study uses a qualitative research method with a phenomenological approach. This study aims to reveal the structure of the subject's awareness in relation to the phenomenon of destination branding using murals. Data collection techniques used surveys with questionnaires and used interviews with village officials, community leaders, local creative economy actors, women's groups, and youth organizations. The researchers realized the expectations of the subjects, based on the results of field observations, responses from questionnaires, and interviews (15 informants) by changing the appearance of the village through mural art in several locations chosen by villagers. This study found that the collective identity of the residents of Plosokerep Village agreed to give the name Kampong Opak Gambir as a destination branding. Meanwhile, mural artworks strengthen destination branding, because they beautify tourist spots to increase the attractiveness of tourist objects and the number of tourist visits. Determination and strengthening of destination branding through a construction process among local government actors, local economic actors, and local tourism actors through collective activities involving elements of cognition, affection, and social relations within the village community and externally with the city government and investors.

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Section: Resultsmentioning

confidence: 99%

The Importance of Murals for Strengthening Destination Branding of Kampong Opak Gambir

Achmad¹,

Wuryandari²,

Priyadharsini³

2022

Advances in Social Science, Education and Humanities Research

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“…Positioning is an effort to direct customers credibly, therefore the positioning created must have uniqueness and be different from other regional tourism [25]. An indicator that is also important to keep developing is the commitment in the brand relationship.…”

Section: The Influence Of Petengoran Mangrove Ecotourism Branding On ...mentioning

confidence: 99%

The influence of branding on tourist interest in Petengoran Mangrove Ecotourism

Widyaputri,

Qurniati,

Firdasari

2024

IOP Conf. Ser.: Earth Environ. Sci.

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Products in the form of services, such as ecotourism, rarely create branding for their business. As branding is important to increase tourist interest to visit, this research aims to identify the branding activities carried out by the manager and analyse the branding of Petengoran Mangrove Ecotourism in relation to the interest of tourists visiting. Data collection was through interviews with two key informants and questionnaires distributed to 80 tourists from December 2022-January 2023. The analytical methods used were descriptive qualitative and Structural Equation Modeling with the Partial Least Square methods. Based on research, the ecotourism manager created the brand using a logo and social media to disseminate information about Petengoran Mangrove Ecotourism. The three variables used to explain branding in this study, namely brand personality, brand positioning, and brand relationship, show a positive and significant effect on tourist interests. However, several indicators included in the three variables, such as sincerity, excitement, competence, sophistication in brand personality variables, uniqueness in brand positioning, and commitment in brand relationship, have no effect and must be improved to increase tourist interest in Petengoran Mangrove Ecotourism.

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“…Lebih lanjut brand atau branding adalah suatu hal yang berbeda. Hal ini telah disampaikan oleh Baladi (2001) (Maulida, 2019).…”

Section: Materi Dan Metode Destination Brandingunclassified

Branding Destinasi Provinsi Riau Sebagai Destinasi Wisata Halal

Eka,

Imam Riauan,

Putri

2023

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Tingginya minat masyarakat melakukan perjalanan wisata membuat berbagai daerah khususnya Provinsi Riau memanfaatkannya dengan menghadirkan brand wisata halal. Hadirnya wisata halal membuat Pemerintah Provinsi Riau berupaya mengemas brand dengan strategi yang tepat. Oleh karena itu, penelitian ini bertujuan untuk mengetahui branding destination yang dilakukan oleh Pemerintah Provinsi Riau melalui Dinas Pariwisata Provinsi Riau terhadap Provinsi Riau sebagai destinasi wisata halal. Peneliti menggunakan metode penelitian kualitatif deskriptif dengan menggunakan konsep branding dari Kotler yang memiliki tiga unsur yakni, brand identity, brand positioning dan brand personality. Subjek penelitian tiga informan yang diambil melalui snowball sebagai key informan. Teknik Pengambilan data yang digunakan wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa destination branding Provinsi Riau sebagai destinasi wisata halal yang sudah dilakukan ialah brand personality dan brand identity. Brand personality dilakukan dengan pengembangan kawasan strategis di berbagai kabupaten di Provinsi Riau, yang mencakup natural wonders, culture wonders, sensory wonders, adventurous wonders. Sedangkan brand identity diwujudkan dengan adanya icon logo serta Tagline Riau the Halal Wonder yang masih belum muncul di masyarakat luas dan pengunjung objek wisata halal tersebut.

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TOURISM DESTINATION BRANDING: ANALISIS STRATEGI BRANDING WISATA HALAL “THE LIGHT OF ACEH” (Studi Kasus pada Dinas Kebudayaan dan Pariwisata Aceh Tahun 2015-2016)

Cited by 5 publications

References 0 publications

The Importance of Murals for Strengthening Destination Branding of Kampong Opak Gambir

The Importance of Murals for Strengthening Destination Branding of Kampong Opak Gambir

The influence of branding on tourist interest in Petengoran Mangrove Ecotourism

Branding Destinasi Provinsi Riau Sebagai Destinasi Wisata Halal

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