Tourism destination brand dimensions: an exploratory approach

Veríssimo, José; Tiago, María Teresa Borges; Tiago, Flávio; Jardim, João Sérgio Duarte

doi:10.18089/tms.2017.13401

Cited by 17 publications

(9 citation statements)

References 28 publications

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“…Furthermore, in the test of loyalty to either the destination brand or hotel brand, it was discovered that the respondents are more loyal to the destination than the brand of hotel; this also indicates that the brand of the hotel cannot be considered to be a major branding element for a destination. According to Veríssimo et al (2017), there are two dimensions to be considered in evaluating brand loyalty: emotional and rational di- Notes Column headings are as follows: (1) key attractions, (2) accommodation facilities, (3) infrastructure, (4) services and facilities, (5) emotional appeal, (6) peace and safety, (7) scenic and adventure.…”

Section: Discussionmentioning

confidence: 99%

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The Branded Hotel as an Element of Destination Branding

Abiola-Oke¹

2019

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The purpose of this article was to examine the effect of the availability of hotel brands in a destination on the promotion of the destination. Data for this study were collected through online questionnaires from a diverse population. The respondents were reached via a social medium (LinkedIn, on which the author has an account) and membership in different tourism-related and non-tourism related groups. The tourism-related groups are made up of both professionals in the field and nonprofessionals. The data were analysed using descriptive analysis (tables, cross tabulation, and Spearman ranked correlation) with spss. It was discovered that hotel brands have little impact on the choice of destination to visit in comparison to other elements of a destination, such as attraction, transportation, and other supporting services. Therefore, a hotel brand cannot be used as the sole element of destination branding as it has little or no effect on branding a destination.

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Section: Discussionmentioning

confidence: 99%

“…It has to do with the delivery of service to complement the name of the organisation and what they have to offer. According to Veríssimo, Tiago, Tiago, and Jardim (2017), destination branding is becoming a powerful marketing; this further emphasises the need for brand management.…”

Section: Destination Brandingmentioning

confidence: 99%

The Branded Hotel as an Element of Destination Branding

Abiola-Oke¹

2019

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“…Second, provide a clear image and picture of the destination attributes that can be created in tourist's mind; last to seek or create the uniqueness, which is based on creating the actual involvement at the destination is considered as one of the explicit characteristics of a strong brand image in developing tourist destination branding. (Verissimo, Tiago, Tiago, & Jardim, 2017) have studied the destination brand image of small island of Madeira which is an autonomous region of Portugal. It is an archipelago comprising 4 islands off the northwest coast of Africa.…”

Section: Review Of Literature:-destination Imagementioning

confidence: 99%

Destination Brand Image Evaluation : A Case Study of Maharashtra Tourism

Kamble¹,

Sawant²

2020

IJAR

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Global competition in tourism has led the DMO's to develop various strategies for marketing. This paper focuses on the branding image of state of India i.e. Maharashtra. Therefore there is need by the DMO's to take strong and positive steps for the marketing of Maharashtra tourism for altering its existing image. This research aims to evaluate the gap between experience and expectations of domestic and foreign tourists about the brand image of Maharashtra tourism. For this study data was collected from 435 domestic and 663 foreign tourists at the sample destinations by using purposive sampling. Data was analyzed by using paired t-test. The results indicate that there is a need of improvement in accessibility for domestic tourist which is core need for infrastructure development. It has suggested that for increasing the average length of stay of foreign tourist in state of Maharashtra range of tourism products can be promoted including culture, wildlife, cuisine, adventure sports etc.

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“…BE for product brands was analyzed in such categories as sport clothes and shoes [48], cars [49], TV [48,49], and service brands, such as hotels [50][51][52][53][54][55][56][57][58], airlines [59][60][61], and restaurants [57,[62][63][64]. In addition, BE has been analyzed as guest-based BE [65], franchise-based BE [46], attendeebased brand equity [66,67], destination BE [68][69][70], place BE [71,72], and city BE [73][74][75].…”

Section: Introductionmentioning

confidence: 99%

Green Brand Equity—Empirical Experience from a Systematic Literature Review

et al. 2021

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Our study aims to analyze factors determining the green brand equity (GBE) based on a systematic literature review (SLR) according to the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) statement. We posed 3 research questions and searched five databases (Scopus, Web of Sciences, Google Scholar, EBSCO, and Elsevier) for studies containing the term ‘green brand equity’ and the combination of two terms: ‘brand equity’ and ‘green’. Additionally, the backward and forward snowballing methods were applied. In our SLR, we included empirical studies published between 2006 and 2021 as peer-reviewed papers in English. Exclusion criteria included studies with theoretical models, studies describing brand equity not related to GBE, Ph.D. thesis, short reports, workshop papers, practice guidelines, book chapters, reviews, and conference publications. Finally, 33 articles were analyzed as part of the SLR in two fields: general information (authorship, year of publication, type of study, research country or location, sample size, and product categories), and research specifications (factors or variables, number and type of hypotheses, scale or measurement items, type of statistical analysis, and selected indicators of statistical methods). Image, trust, value, satisfaction, and loyalty appeared to be the most studied determinants of GBE. Less frequently analyzed were quality, awareness, attributes, particular promotional activities, and the fact of purchase. The results obtained are important in practical terms, showing what to consider when creating GBE in different categories of products and services.

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Tourism destination brand dimensions: an exploratory approach

Cited by 17 publications

References 28 publications

The Branded Hotel as an Element of Destination Branding

The Branded Hotel as an Element of Destination Branding

Destination Brand Image Evaluation : A Case Study of Maharashtra Tourism

Green Brand Equity—Empirical Experience from a Systematic Literature Review

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