2016
DOI: 10.1002/pts.2192
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Touching Tubs and Grabbing Gable‐tops: An Editorial to the Special Issue on Human‐packaging Interaction

Abstract: This editorial covers the recent advances in marketing and ergonomics research with respect to packaging, in particular, the papers that form part of the special issue on human-packaging interaction. It presents a classification of contributions to the literature in four categories, namely, (a) research methodology; (b) design methodology; (c) insights; and (d) industry application. Based on the discussion of recent literature, a research agenda is proposed.

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Cited by 5 publications
(7 citation statements)
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“…The results of this research may serve as stepping stones for awareness of patient‐centered medication packaging in practice and are intended for innovation managers, packaging developers, and policy makers. This research also responds to the call for more industry‐based studies, which are highly under‐represented in the literature …”
Section: Resultsmentioning
confidence: 62%
See 1 more Smart Citation
“…The results of this research may serve as stepping stones for awareness of patient‐centered medication packaging in practice and are intended for innovation managers, packaging developers, and policy makers. This research also responds to the call for more industry‐based studies, which are highly under‐represented in the literature …”
Section: Resultsmentioning
confidence: 62%
“…This research also responds to the call for more industry-based studies, which are highly under-represented in the literature. 33,80 A common habit is to blame the industry and complain about the lack of regulations. In relation to medication packaging research, a recurrent practice is to assess the final packaging design itself to identify recurrent problems.…”
Section: Discussionmentioning
confidence: 99%
“…Due to ICT, packaging with integrated RFID tags can improve real-time location tracking and, in turn, ease logistics operations, whereas packaging with smart temperature, pressure, or shock sensors can register accidents during distribution and handling allowing users to re-evaluate the most efficient means of transportation and the best conditions for it [8]. The second stage takes place at the point of purchase, where packaging reaches the retailer and thereby it has to fulfill a set of new communication activities to draw attention, convince or persuade consumers to purchase the product [2]. At this stage, for instance, light emitting devices or capacitive touch sensors added to the package's exterior design provide distinctive characters as flashy and multisensory effects that may add value to the product and trigger momentary and instantaneous desire to purchase it due to peculiar visual appearance [17] [18].…”
Section: Interaction Design Of Digitally Enhanced Packagingmentioning
confidence: 99%
“…Product packaging also became one of such digital interfaces. Out of the many roles packaging has to perform, the user interaction is likely to have a profound effect on packaging innovation [2]. Packaging, also referred as 'communication surface', 'an extended user interface', 'communication medium', 'contact point', or 'silent salesman' encounters consumers daily through various visual and tactile interplay [3].…”
Section: Introductionmentioning
confidence: 99%
“…Greater efforts have recently been directed toward improving human‐packaging interaction, efforts framed as marketing, ergonomic, and human factor–related studies . However, there is still a need for a platform to provide designers with the information required to understand the stages of UPI.…”
Section: Introductionmentioning
confidence: 99%