No abstract

No abstract

Printed Electronics is a fast-developing enabling technology that employs electrically functional inks and traditional printing techniques to revolutionize the fabrication of various electronic devices to add intelligent and interactive features to physical items, as products packaging. Like every emerging technology, Printed Electronics has been developed for a few decades and moved from the research-oriented to commercially-available production. The technology has taken one more step further into innovation by enabling printing on various substrates, such as flexible plastics, thin films, paper and cardboard. As a result, the traditional passive consumer packaging is facing alternatives and more advanced forms of packaging are being introduced to the market. The entire communication system of the enhanced packaging can be enabled by low-cost, lightweight and flexible electronics as NFC tags, batteries, displays, antennas, and other. Therefore this paper aims to explore the characteristics of printing electronics and its potential for smart interactive packaging innovation including available printing techniques, conductive materials and substrates. Paper encompasses an extensive literature review and a set of empirical observations from the industry. The key findings provide a list of potential electronics that can be applied onto smart interactive packaging, as well as a value chain of operational activities related to the manufacture of PE-enabled consumer packaging.

The emerging infrastructure of cyber-physical systems consisting of everyday items, as product's packaging, and advanced digital communication devices opens a new digital dimension for interaction and user experience. Consequently, the concept of human-packaging interaction goes beyond the pragmatic aspects of physical packaging attributes, and, in turn, embraces the potentials of ICT systems. Due to the new forms of human-packaging interactive systems, designers have to address the relevancy of the interaction design and the complexity in the relationship between consumer behavior and interactive system design, i.e. digitally-enhanced packaging. Therefore this research aims to describe the digitallyenhanced packaging as a digital interactive system in regards to the theories of human-computer interaction, interaction design, and user-centered design. In this paper, the critical elements of the interactive packaging design are described. This study concludes that for the interactive systems to be effective and used, designers have to find ways to a reward-based interaction that would persuade users to take actions.

No abstract

This paper aims to discuss, define, and analyze a set of perspectives and potentials of smart interactive packaging applied to CPGs to fill up the space between marketing and physical retailing in terms of knowledge distribution. Smart interactive packaging goes beyond the traditional one-way informational flow and triggers dialogue between the package and consumer at several user touch points. The paper takes into consideration two engaged environments: the retail environment and the use environment, where packaging interacts with the consumer. Due to enabling technologies, smart interactive packaging becomes a channel for story-telling and knowledge distribution among the brand, retailer, and consumer. Authors propose that IoP-enabled packaging converts the story told by the digital marketing into a physical artifact presented on the physical retail shelf, as well as contributes to product improvement and innovation due to collected, assessed and distributed knowledge related to consumer data.

This paper investigates and discusses roles, initiatives, and potentials for the business model ecosystem to enter business model innovation triggered by digital wireless technologies and capabilities of the Internet of Packagingenabled smart interactive packaging. This paper develops an overview of the Internet of Packaging technology, wireless digital capabilities, business model innovation, and business model ecosystem in connection to the investigated phenomenon. In this paper, the digital transformation from passive to network-connected enhanced packaging is considered as an accelerator for business model innovation that creates and delivers the value proposition to a wide-ranging business model ecosystem including internal and external participants. Therefore, the governance of the overall business model ecosystem should efficiently reinforce each separate business model, as well as ensure safe and reliable data mobility in the IoP digital infrastructure regarding unique secure digital identifiers.

No abstract