Tools of Information and Communication Technologies in Ecological Marketing under Conditions of Sustainable Development in Industrial Regions (Through Examples of Poland and Ukraine)

Abstract

This scientific work analyzes the current state and problems of implementing the concept of sustainable development in industrial regions, in particular, in Poland and Ukraine. Emphasis is placed on slowing down the implementation of the main provisions of this doctrine, in particular, the violation of environmental requirements and non-compliance with ecological standards by industrial enterprises. The aim of the article is to find effective innovative tools for intensifying the process of implementing the strategy of sustainable development in industrial regions. The paper uses theoretical methods—analysis and synthesis, formalization, hypothetical-deductive modeling, mental modeling, systematization and generalization—as well as empirical: observation, description and comparison. The main result of the work is the substantiation of the scientific idea that the implementation of a sustainable development strategy in industrial regions is possible by intensifying the process of ecological marketing through the use of new information and communication technologies (ICT) and their innovative tools—methodologies, digital systems, the Internet, cloud technologies, and systems of product design, manufacture and sale—due to accelerated communication links. The authors’ approach to the development of the mechanism of creation and functioning of the single information space (field) of the ecological marketing of the industrial region is offered in this work, and also, the classification of modern ICT and their tools, which it is expedient to use in this mechanism, is carried out. Their purpose and the expected results from the introduction of ecological products for market research, the development of ecological technologies for the life cycles of ecological products and, thus, the impact on the acceleration of sustainable development in industrial regions are determined.

Exploring Regional Advanced Manufacturing and Its Driving Factors: A Case Study of the Guangdong–Hong Kong–Macao Greater Bay Area

“…[ 43 ] found that the modular design of suppliers affects the flexibility and agility of the supply chain. With the emergence of Industry 4.0 [ 44 ], 5G technology [ 45 ], the industrial internet of things [ 46 ], and new generations of other information technologies, the organizational change strategy based on intelligent empowerment represents the latest mode of advanced manufacturing development, such as the redistribution business [ 47 ], ecological marketing manufacturing [ 48 ], data-driven manufacturing [ 49 ], and customer service manufacturing [ 50 ] modes.…”

The Factorial-Reflexive Approach to Diagnosing the Executors’ and Contractors’ Attitude to Achieving the Objectives by Energy Supplying Companies

“…In addition, the factor-reflexive approach presented in the article can be integrated into already existing models of economic sustainability [3,[8][9][10]14,15,19,23,24,[59][60][61][62][63][64][65][66][67][68][69][70][71][72][73], and can also be used to form and adjust strategies of various scales and areas of management.…”

The Systemic Approach for Estimating and Strategizing Energy Security: The Case of Ukraine

“…The energy security should be directly attributed to the areas of national security that ensure the realization of one of the fundamental national interests-sustainable development of the national economy, while ensuring other national interests-state sovereignty and independence [29][30][31][32][33][34][35][36][37][38][39][40][41][42][43][44][45][46].…”

“…The methodology is based on the concept of sustainable development from the standpoint of security [29] (pp. [41][42][43][44][45][46], which contains a general systematic perception of the ways of transition from the current position of the management object to the desired one and includes the following stages:…”