Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products

Jiménez, Fernando R.; Mendoza, Norma A.

doi:10.1016/j.intmar.2013.04.004

Cited by 285 publications

(191 citation statements)

References 36 publications

Supporting

Mentioning

157

Contrasting

Unclassified

Order By: Relevance

“…As consumers have the freedom to search for information and evaluate product/brands through peer consumers' reviews in SNSs (Wang and Chang, 2013), this information is treated as more credible and useful to form positive attitude. Credibility also found to contribute significantly to purchase intention, consistent with Jiménez & Mendoza's (2013) study that trust and credibility are important to form higher purchase intention.…”

Section: Discussion Limitation and Conclusionsupporting

confidence: 87%

“…In MacKenzie & Lutz's (1989) study, advertisement is said to be credible when it is perceived to be convincing, believable and credible. In particular, high trust and credibility towards brand should lead to more positive attitude, and eventually higher buying intention (Jiménez & Mendoza, 2013).…”

Section: The Antecedent Factors and The Mediation Role Of Attitude Tomentioning

confidence: 99%

See 1 more Smart Citation

Mediation Role of Attitude towards Product Placement in Social Media

Adis

Ing²,

Osman³

et al. 2015

JSD

View full text Add to dashboard Cite

The present paper empirically examines consumer attitude and behavioral intention structures in social media context, particularly focusing on Gen Ys who are the world's largest population group. Three antecedent factors (i.e. perceived relevance, perceived value and perceived credibility) were closely examined for their influences on attitude towards product placement (App) and purchase intention. App was proposed to serve as a mediator between these antecedent factors and purchase intention. The mediation results indicated that perceived relevancy and perceived credibility affect purchase intention in two ways: directly and indirectly through App. Meanwhile, perceived value only has a significant direct effect on purchase intention. Consumers considered perceived relevance and perceived credibility as antecedents to App, but not perceived value. The findings provide useful insight to both marketers and academicians in planning for their promotion strategy.

show abstract

Section: Discussion Limitation and Conclusionsupporting

confidence: 87%

Section: The Antecedent Factors and The Mediation Role Of Attitude Tomentioning

confidence: 99%

Mediation Role of Attitude towards Product Placement in Social Media

Adis

Ing²,

Osman³

et al. 2015

JSD

View full text Add to dashboard Cite

show abstract

“…We examined the relationships in the model to determine if community affective commitment mediated the relationship between the antecedent variables of self‐categorization and community‐based self‐esteem and the dependent variable, affective brand commitment. The bootstrap confidence intervals of indirect effects were estimated using 10,000 samples and with a bias‐corrected confidence level of 95 (Jiménez & Mendoza, ; Slade, Dwivedi, Piercy, & Williams, ).…”

Section: Resultsmentioning

confidence: 99%

Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers

Mousavi

Roper

Keeling

2017

Psychology and Marketing

View full text Add to dashboard Cite

show abstract

“…Any product review has two components: the quantitative aspect of the review, such as review rating, and the qualitative aspect, such as review readability. Both affect firm-specific outcomes, such as sales growth (De Langhe, Fernbach, & Lichtenstein, 2015;Dellarocas et al, 2007), purchase intention (Jiménez & Mendoza, 2013), or review helpfulness (Schlosser, 2011). Until recently, scholars overemphasized the role of the quantitative parameters, and only limited emphasis was given to the textual properties of online reviews (Korfiatis, Rodríguez, & Sicilia, 2008).…”

Section: Readability Of the Reviewmentioning

confidence: 99%

Online Review Helpfulness: Role of Qualitative Factors

Agnihotri

Bhattacharya

2016

Psychology and Marketing

118

View full text Add to dashboard Cite

Consumers are increasingly reading online reviews before making any purchasing decisions. The significance of online reviews has only grown over the years. Though in the past, scholars have emphasized the impact of quantitative factors (e.g., review ratings) on online reviews, only recently have they begun to explore the role of qualitative aspects of online reviews. Content readability and associated sentiments in text provide two important qualitative cues that influence the helpfulness of online reviews. However, the extant literature has overemphasized the linear association between these aspects and the helpfulness of reviews. Using the elaboration likelihood model and the classic ideal point concept, the current work asserts that after an ideal point is attained, lucid and sentimental reviews diminish in utility (i.e., helpfulness of an online review for consumers decreases). This may happen because consumers are wary of fraudulent reviews. This study proposes that if experienced reviewers give such extreme reviews, then consumers might still draw utility from these reviews. In other words, this study explains the moderating role of reviewer experience, which heuristically influences consumers’ trust of online reviews, thus making even too simplistic or extremely sentimental reviews helpful.

show abstract

Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products

Cited by 285 publications

References 36 publications

Mediation Role of Attitude towards Product Placement in Social Media

Mediation Role of Attitude towards Product Placement in Social Media

Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers

Online Review Helpfulness: Role of Qualitative Factors

Contact Info

Product

Resources

About