To Tweet for Solidarity or Just Report the News? Comparing Social Media Strategies of Spanish- and English-language TV Networks

Abstract

This article examines Twitter use among the top U.S. Spanish- and English-language television news networks during a significant breaking news event: the Orlando, Florida, shooting at Pulse Night Club on June 12, 2016. The study used a qualitative methodology and used the conceptual framework of ambient journalism to compare how Spanish- and English-language networks used social media to cover both the Latinx and LGBTQ communities, and to what extent these networks attempted to engage with audiences. The study found that Spanish-language media engaged with the Latinx and LGBTQ communities to a greater extent than English-language media. Findings also suggest that despite the advent of new digital that news networks have at their disposal, such as Twitter, their production and dissemination behaviors have not changed in a significant way.

Undergraduate students and time spent on social networking sites: A study of the University of Port Harcourt, Nigeria

“…One of the recent studies shows the importance of examining these platforms to understand the new capabilities of traditional media (Shomron & Schejter, 2019). Other recent findings suggest that TV news networks' 'production and dissemination behaviors have not changed in a significant way ' (Cárdenas et al, 2020). This research further confirms that this statement is true for most of the channels.…”

Social Media Marketing in Practice of Polish Nationwide Catholic Opinion-Forming Weeklies: Case of Instagram and YouTube

“…One of the reasons for this activity is the numerous benefits it provides (Szews 2015). These can include, for example, reporting on important events (e.g., Piwko et al 2021;Cárdenas et al 2021), implementing news organisations' ideological agendas and supporting news prioritisation (e.g., Al-Rawi 2017; Cherubini and Nielsen 2016), as well as communicating with audiences, leading to the implementation of diverse dramaturgical strategies (Bonini 2014). Graca (2020) noticed that "the level of participation increases in number of interlocutors who can take part in the message" and highlights the features of posts of "speed, short duration and presence of sound" (p. 98).…”