Social Media Marketing in Practice of Polish Nationwide Catholic Opinion-Forming Weeklies: Case of Instagram and YouTube

Kaczmarek-Śliwińska, Monika; Piechnik-Czyż, Gabriela; Jupowicz-Ginalska, Anna; Leonowicz-Bukała, Iwona; Adamski, Andrzej

doi:10.3390/rel13010019

Cited by 2 publications

(1 citation statement)

References 81 publications

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“…The literature also provides publications on the mediatisation of religion in Poland based on S. Hjarvard's concept of mediatisation (Stachowska 2017), analyses the use of social media as marketing tools (Kaczmarek-Śliwi ńska et al 2022;Leonowicz-Bukała et al 2021), and analyses Instagram profiles as manifestations of religious communities (Cabak 2020). There are also references to the structure of Catholic media and their role in the Polish media system (Guzek 2016) as well as to pop culture combined with theology and the need for the Church to adjust to this reality (Majewski and Kokoszczy ńska 2020).…”

Section: Mediatisation Of Religionmentioning

confidence: 99%

The COVID-19 Pandemic and the Interest in Prayer and Spirituality in Poland According to Google Trends Data in the CONTEXT of the Mediatisation of Religion Processes

Stańdo

Piechnik-Czyż²,

Adamski³

et al. 2022

Religions

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The research undertaken in this article uses the Google Trends tool to study the degree of interest in prayer and general spirituality during the initial phase of the COVID-19 pandemic in Poland and Europe. The authors assumed that for people interested in prayer during the COVID-19 pandemic, the Internet served as a virtual prayer book. The main research questions addressed the frequency of typed queries, referring not only to the word “prayer” but also to specific types of prayer. In addition, interest in prayer was compared with interest in the word “prophecy” to explore the relationship between religiosity and interest in the supernatural sphere in its broadest sense. The analysis shows that there is distinct recurrence regarding the terms searched, with some of them noticeably intensifying with the outbreak of the COVID-19 pandemic. The findings also show that keywords related to prophecies were searched more frequently at significant moments in Polish history (2005—the death of John Paul II, 2010—the plane crash in which the President of Poland died) than in the months of 2020 when the pandemic struck and escalated. At that time, searches related to religion were more frequent. It can also be concluded that the outbreak of the pandemic contributed to an increase in the religious activity of Poles. The article is interdisciplinary in nature, referring primarily to Religion Studies and Mass Media and Communication Studies.

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Section: Mediatisation Of Religionmentioning

confidence: 99%

The COVID-19 Pandemic and the Interest in Prayer and Spirituality in Poland According to Google Trends Data in the CONTEXT of the Mediatisation of Religion Processes

Stańdo

Piechnik-Czyż²,

Adamski³

et al. 2022

Religions

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Online Social Behaviors in the Context of Religiosity: A Neural-Networks-Supported Approach to Theists and Atheists

Jabłońska

2022

Religions

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Social media behaviors include those of a religious nature. This paper investigates psychological traits, perceptions, and attitudinal variables concerning manifestations of religiosity on social media of both theists and atheists, as the latter are more overlooked in previous studies. A total of 1358 participants completed a questionnaire. The results suggest associations between the studied variables and religiosity, and differences between theists and atheists. Additionally, this study incorporated artificial neural networks to verify whether religiosity may be grounds for a classification model in the case of online social behaviors. The model correctly predicted 79% of cases. This study examined religiosity from the perspectives of anxiety, coping, social support, discrimination, and social media expectations and behaviors, and showed that religiosity is an important factor to include in online social behavior studies.

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Social Media Marketing in Practice of Polish Nationwide Catholic Opinion-Forming Weeklies: Case of Instagram and YouTube

Cited by 2 publications

References 81 publications

The COVID-19 Pandemic and the Interest in Prayer and Spirituality in Poland According to Google Trends Data in the CONTEXT of the Mediatisation of Religion Processes

The COVID-19 Pandemic and the Interest in Prayer and Spirituality in Poland According to Google Trends Data in the CONTEXT of the Mediatisation of Religion Processes

Online Social Behaviors in the Context of Religiosity: A Neural-Networks-Supported Approach to Theists and Atheists

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