To Rome with love: A moderated mediation model in Roman heritage consumption

Assessing the Effects of Perceived Value on Event Satisfaction, Event Attachment, and Revisit Intentions in Wine Cultural Event at Yibin International Exhibition Center, Southwest China

“…This study aims at providing a consumer-based approach to investigate the role of the place not through its objective features (quality of transportation, etc. ; [10]) but rather through the eyes of attendees, as the personal connection individuals feel with the place [11]. Based on solid, well-known constructs such as perceived value, event attachment, event satisfaction, and revisit intentions, and focusing on festival/event marketing.…”

“…Accordingly, event attachment refers to an attendee's cumulative experiences with a place and the event in terms of its physical and social aspects. These aspects can foster the development of emotional bonds with a place [20] and hence affecting the revisit intention [11,27] and destination loyalty [20]. Therefore, the event attachment of an attendee is likely to be result in his/her revisit intention in an event context.…”

“…Moreover, place attachment has been viewed as a predictor of revisit intention in event context [11]. This means when visitors' cumulative experiences with a place/an event in terms of its physical and social aspects, this experience can foster the development of physical bonds and psychological bonds with a place/an event [10].…”

The Determinates of Revisit Intentions in Wine Cultural Event: The Moderating Role of Experience Authenticity

“…The purpose of this study is to investigate the perspectives of attendees on wine culture events experience authenticity to assess what drives their revisit intentions. Building on Hutchinson et al [11], Brown et al [12], Han et al [13], Scarpi et al [9], and Yen [14], we propose that revisit intentions for wine culture event marketing has two drivers: the perceived value, and the event satisfaction. This study aims at providing a consumer-based approach to investigate the relationships among perceived value, event satisfaction, and revisit intention.…”

“…The variety of culture events were adopted by the managers of heritage tourism. For example, the festival board of the Aquileia Tempora event at Rome developed a charter outlining strict guidelines for the festival re-enactors, performers, volunteers, and various "merchants and artisans," including food and beverages [9]. Accounting to Scarpi et al [9], we use the term "experience authenticity" and define it as the extent to which attendees perceive wine cultural events and experiences as genuine, true, real, and historically accurate.…”