Many universities adapted online teaching as their strategies based on the consideration of COVID-19. The objective of this study aimed at verifying the procedures and effects of flipped classroom for online teaching. Qualitative method was employed and data was collected by students’ class summary after they have finished the online teaching course of Tourist Psychology at department of tourism management, Sichuan University of Science and Engineering. Findings reported that flipped classroom for online teaching is executable. Furthermore, before-class activities, in-class activities, and after-class activities could promote learning performance. Moreover, sense of humor for teacher and the atmosphere within the class were found to have the positive benefits to the flipped classroom for online teaching. Finally, universities should make some policies to teachers to encourage their adaption of flipped classroom is suggested.

The purpose of this study is to investigate the perspectives of attendees on novelty seeking of a wine culture event to assess what drives their word of mouth. A questionnaire survey was undertaken for collecting data at a wine cultural event held at Yibin. A total of 315 valid samples were received for the further hypotheses testing. The results showed that both perceived value and event satisfaction were key antecedents of word of mouth and the moderating role of novelty seeking was confirmed. Finally, the manageable results for wine culture event managers and future researchers were drawn.

The study examines the relationships among perceived value, event satisfaction, event attachment, and revisit intentions in a wine cultural festival context. Data was collected by questionnaire survey at many famous wine tourism sites at Yibin, China and a total of 419 valid samples were received. A questionnaire survey analyzed by SEM supports the model of revisit intentions as a function of attendees’ expressive and instrumental responses resulting from output/input perceptions of perceived value and a pleasurable level of consumption-related fulfillment of event satisfaction. Implications, such as the managers should design valuable activities to attendees and satisfy their needs for experiencing of wine culture, are displayed as well as future research opportunities recommended.

Positive word-of-mouth (WOM) is a promoter of a destination. To improve the image and increase the income of wine-producing areas, holding the wine cultural event is a good approach, which also is a growing trend. Meanwhile, exploring the novelty, value and satisfaction are meaningful for WOM of wine cultural event. Thus, a total of 419 valid samples were collected from wine cultural event held at Yibin in China. This study used structural equation modeling and the regression method to examine the proposed hypothesis. The results showed that tourists’ novelty, perceived value and satisfaction influence WOM. The study support three theoretical assumptions. First, novelty significantly positively affected perceived value while negatively affected event satisfaction but has no significant direct impact on WOM. Next, the perceived value had a significant and positive impact on event satisfaction and WOM, respectively. Finally, event satisfaction had a significant and positive influence on WOM. This study contributes to the literature addressing the WOM in a wine cultural tourism context. It also provides manageable results for managers involved in developing WOM.

The purpose of this study is to investigate the perspectives of attendees on experience authenticity of a wine culture event to assess what drives their revisit intentions. A questionnaire survey was undertaken for collecting data at a wine cultural event held at Yibin. A total of 529 valid samples were received for the further hypotheses testing. The results showed that both perceived value and event satisfaction were key antecedents of revisit intentions and the moderating role of experience authenticity was confirmed. Finally, the manageable results for wine culture event managers and future researchers were drawn.