To pay or not to pay: Measuring the effect of religiosity in the ABC theory

Abstract

This study identifies the role of religiosity in the willingness to pay for halal transportation among Muslim consumers in Malaysia by applying the ABC theory. Applying a purposive sampling method, data were gathered from questionnaires distributed to Muslim consumers at malls in Kuala Lumpur and Putrajaya. From 250 Muslims who were approached, 200 respondents agreed to answer the questionnaire. SMART-PLS 3.3.2. was used to analyse the data for this study using a Structural Equation Modelling (SEM) approach. Out of six direct hypotheses tested, five hypotheses were found supported. From four hypotheses on mediation, only one was found as unsupported. Religiosity was found to have a moderation effect between knowledge and the WTP for halal transportation. The findings provide useful information on the WTP for halal transportation. Related parties such as governments, halal transport service providers and customers can use these findings to plan further actions in order to enhance the WTP for halal transportation. The study reveals the capability of the ABC theory to identify the factors of the WTP for halal transportation among Muslim consumers in Malaysia. The findings also show the moderation effects of religiosity on the WTP for halal transportation. The study also incorporates awareness as a mediator and as a sequential mediator within the model. The findings also enrich the literature on the WTP in halal studies.

Linking Perceived Policy Effectiveness and Proenvironmental Behavior: The Influence of Attitude, Implementation Intention, and Knowledge

“…Perceived policy effectiveness has the strongest impact on attitude and implementation intention, while its impact on proenvironmental behavior is relatively weak because the impact of perceived policy effectiveness on proenvironmental behavior is mediated by attitude and implementation intention. The findings support the contents of TPB and ABC theories [ 42 ]. As presented in Figure 2 , variables can explain 53% of the variance in proenvironmental behavior, which is much higher than the 20–30% in previous studies [ 65 ].…”

“…ABC theory suggests modeling behavior as a multifaceted interactive result of intrinsic factors and external environmental factors [ 41 ]. Attitude was regarded as a mediator of behavioral factors in the extended ABC model in Ngah et al’s [ 42 ] research. Based on the survey data of 709 residents in Suzhou, China, Meng et al [ 43 ] pointed out that residents’ waste classification and recycling behaviors were significantly related to intrinsic factors (e.g., attitude) and external environmental factors (e.g., environmental knowledge, environmental facilities and services), but the combined effect of the latter was almost twice that of the former.…”

Eating halal: a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food

“…Therefore, highly Muslim religious consumers are more concerned about the halal status of food and more motivated to dedicate efforts to getting accurate information about halal products to make informed purchase decisions and avoid unintentional haram consumption, thus achieving total peace of mind (Nurhayati and Hendar, 2020). A prior study by Ngah et al (2021) has found that Muslim self-identity in Malaysia tends to be more aware of halalcertified product storage and transportation. In alignment with the Muslims identification role, the theoretical arguments above and scholarly evidence, we propose.…”

“…Ahmad et al, 2015;Amalia et al, 2020). However, although religiosity can influence behaviour indirectly, there is little knowledge about the indirect effect of religiosity on halal consumption behaviour (Ngah et al, 2021). Moreover, the mechanism through which this occurs remains unclear.…”

“…, 2020). However, although religiosity can influence behaviour indirectly, there is little knowledge about the indirect effect of religiosity on halal consumption behaviour (Ngah et al. , 2021).…”