Abstract:Recently, we have seen energy-efficient light-emitting diode (LED) light bulbs rapidly replace incandescent ones. However, results of new research are indicative of adverse health impacts of LED lighting, which is characterized by enriched blue light. Our study aims to reveal whether using color priming by attaching red/green traffic-light icons on light bulbs influences consumers’ preferences of light bulbs. We conducted a field study simulating the buying process, in which participants (N = 572) were present… Show more
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