To buy or not buy? A review of affective priming in purchase decision

Mograbi, Gabriel Jc; Mograbi, Daniel C.

doi:10.2147/nan.s25110

Cited by 4 publications

(3 citation statements)

References 73 publications

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“…Although priming often refers to the application of subliminal stimuli, explicit information can also have same effect (Fazio et al, 1986;Mograbi & Mograbi, 2012).…”

Section: Commitment Primingmentioning

confidence: 99%

Identity over nudges? Factors influencing decisions about participation in pro-environmental behaviors

Jagodics¹

2023

Preprint

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The challenges of environmental problems make it important for people to engage in new pro-environmental behaviors. Based on the results of behavior sciences a possible way to help this transition is to use nudges, which are methods that steer people’s decisions towards certain options. On the other hand, empirical evidence is often contradicting regarding the effect of nudges. The current study aimed to test different interventions (descriptive norms, social identity cues, provoking reciprocity, commitment priming and choice architecture), comparing the individual and stacked effects of nudges on participation intentions in pro-environmental programs. 1910 participants in nine conditions were presented posters of three different pro-environmental programs. Binominal logistic regression analysis showed that nudges did not have significant effect on decisions. On the other hand, environmental self-identity proved to be a significant predictor of participation intention in all three programs. The possible explanations of the nudges’ observed inefficiency are discussed in the paper along with the prospects of the seemingly important role of identity in pro-environmental behaviors.

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“…Although priming often refers to the application of subliminal stimuli, explicit information can also have same effect (Fazio et al, 1986;Mograbi & Mograbi, 2012).…”

Section: Commitment Primingmentioning

confidence: 99%

Identity over nudges? Factors influencing decisions about participation in pro-environmental behaviors

Jagodics¹

2023

Preprint

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“…Affective priming relies on the premise that exposure to a stimulus (prime), for which subjects possess strong affective associations, prompts the activation of the associated evaluation which impacts later judgment of emotional properties of another stimulus (target) (Fazio et al, 1986; Mograbi & Mograbi, 2012). In the current study, we primed teachers with a photograph of one of their students with whom they have a positive or negative relationship.…”

Section: Affective Priming Of Teachers To Activate Mental Representatmentioning

confidence: 99%

Toward Empirical Evidence for Teachers’ Mental Representations of Dyadic Relationships With Students: Two Priming Experiments

Koenen¹,

Bosmans²,

Petry³

et al. 2019

PSYCHOL BELG

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The attachment-based perspective on teacher-student relationships assumes that teachers internalize experiences with specific students into mental representations of dyadic relationships. Once activated, mental representations are believed to influence teachers’ affective and cognitive social information processing. Two priming experiments with 57 elementary school teachers were conducted to test these assumptions. To activate teachers’ mental representations of dyadic relationships, teachers were primed with photographs of students with whom they have a positive and negative relationship (two experimental conditions) as well as with photographs of students with whom they have a distant relationship and unknown students (two control conditions). Teachers’ responses in two different experiments –an emotion categorization task and a vignette task –were analyzed to measure differences between conditions. Mixed evidence was found for the idea that teachers’ mental representations of dyadic relationships impact their affective and cognitive information processing.

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“…Psychological factors play a powerful role in purchase decisions. Responses of certain subcortical areas (e.g., the amygdala, pulvinar nucleus, and superior collicus) to affective primes are modulated by cortical structures, such as the ventral prefrontal cortex (PFC) and the orbitofrontal cortex (OFC), while the medial PFC (MPFC) leads to a disruption of the priming effect [19][20][21].…”

Section: Decision-making Neural Networkmentioning

confidence: 99%

Reading beyond the glance: eye tracking in neurosciences

et al. 2015

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From an interdisciplinary approach, the neurosciences (NSs) represent the junction of many fields (biology, chemistry, medicine, computer science, and psychology) and aim to explore the structural and functional aspects of the nervous system. Among modern neurophysiological methods that "measure" different processes of the human brain to salience stimuli, a special place belongs to eye tracking (ET). By detecting eye position, gaze direction, sequence of eye movement and visual adaptation during cognitive activities, ET is an effective tool for experimental psychology and neurological research. It provides a quantitative and qualitative analysis of the gaze, which is very useful in understanding choice behavior and perceptual decision making. In the high tech era, ET has several applications related to the interaction between humans and computers. Herein, ET is used to evaluate the spatial orienting of attention, the performance in visual tasks, the reactions to information on websites, the customer response to advertising, and the emotional and cognitive impact of various spurs to the brain.

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To buy or not buy? A review of affective priming in purchase decision

Cited by 4 publications

References 73 publications

Identity over nudges? Factors influencing decisions about participation in pro-environmental behaviors

Identity over nudges? Factors influencing decisions about participation in pro-environmental behaviors

Toward Empirical Evidence for Teachers’ Mental Representations of Dyadic Relationships With Students: Two Priming Experiments

Reading beyond the glance: eye tracking in neurosciences

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