Tinjauan Syariah Terhadap Strategi Pemasaran Produk Akad Mudharabah di BMT Dana Mentari Karanglewas Purwokerto

Musobih, Fatkhul; Mukarromah, Safitri

doi:10.30595/jhes.v2i1.3926

Cited by 5 publications

(4 citation statements)

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“…Salah satu produk BMT yang memiliki potensi kemaslahatan yang relatif besar adalah pembiayaan Mudharabah, yakni perjanjian antara dua belah pihak atau lebih, dalam hal ini BMT sebagai penyedia modal (shahibul maal) dan anggota sebagai pengelola dana (mudharib) untuk mengelola suatu kegiatan ekonomi dengan menyepakati nisbah bagi hasil atas keuntungan yang akan diperoleh (Musobih & Mukarromah, 2019).…”

Section: Pendahuluanunclassified

Analisis Baitul Maal Wat Tamwil (BMT) Perspektif Al- Qur’an

Ghufron,

Dewi

2024

jkep

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This study intends to analyze aspects of baitul maal wat tamwil (bmt) from the perspective of the Koran. This study uses qualitative research. The type of data in this research uses secondary data sourced from the Qur'an, Hadith, books, and journals as references. The development carried out is to modify the BMT that researches in the field to become BMT according to the perspective of the Koran. Another development is that we know each of the differences between the BMT in the field and the word of God. The next development is to determine whether BMT has been explained in the Qur'an or not. Other developments also add knowledge constructs about Islamic banking to conventional banks. This study has a qualitative approach. Determining the number of samples in this study adjusted to the snowball sampling technique. The data collection technique in this study was the technique of taking data sources, which at first were small in number and then enlarged. This was because the small data sources had not been able to provide satisfactory data, so looking for other informants who were used as data sources.

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Section: Pendahuluanunclassified

Analisis Baitul Maal Wat Tamwil (BMT) Perspektif Al- Qur’an

Ghufron,

Dewi

2024

jkep

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“…Sharia marketing has become a BMT marketing trend as the latest Islamic scientific progress (Kadirov, 2021). The Sharia marketing strategy for BMT is needed by BMT itself (Musobih & Mukarromah, 2019). Rahmawaty's research (2018) proves that Sharia marketing positively and significantly affects customer satisfaction and loyalty.…”

Section: Literature Reviewmentioning

confidence: 99%

What is the Model of Sharia Marketing in Islamic Microfinance Institutions?

Shulthoni,

Hermawan Adinugraha,

Rumiyati

et al. 2023

JDMHI

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The rapid growth of BMT in Indonesia has not been matched by good marketing practices in the field. The main problems of BMT are weak funding and tight competition among BMTs. This study aims to describe an analysis of the concept, implementation, and strategy of sharia marketing in BTM Jawa Tengah. This research uses a qualitative descriptive approach using a case study type of research. The object of this research is BTM Jawa Tengah. The primary data for this study is information from interviews, with employees at BTM Jawa Tengah, namely the chairman, marketing department, and cashier. The secondary data of this research are in the form of official documents, books, journals, research results, and other data that are closely related to the subject of this research. Data collection procedures carried out are by way of observation, interviews, and documentation. Data analysis in this qualitative research uses descriptive analysis. The results of this study conclude that in general the concept of Sharia marketing in BTM Jawa Tengah is Sharia-driven or is driven by Sharia as a source of law that is oriented towards meeting the needs and desires of BTM Jawa Tengah consumers and creating value for them as long as it does not conflict with the Qur’an. and Hadith. The implementation of Sharia marketing at BTM Jawa Tengah uses the characteristics of Sharia marketing that uphold fairness, honesty, and transparency regarding margin setting and profit sharing and uses the nine ethical principles of Islamic marketing, which shows that the marketing strategy at BTM Jawa Tengah is appropriate and meets the sharia marketing perspective. The Sharia marketing strategy carried out by BTM Jawa Tengah is by determining product and service market segmentation. BTM Jawa Tengah carries out marketing activities according to the target market. This is done by looking at the needs of prospective customers. The final strategy is to apply to the position and apply traditional, conventional, and Sharia marketing in combination and simultaneously. The theoretical implications of this research can strengthen existing Sharia marketing theories. Practically, the findings of this study serve as a reference for BMT managers who wish to apply the Sharia marketing model.

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“…BMT Dana Mentari merupakan salah satu BMT di Purwokerto yang sudah berdiri laam dan memiliki beberapa kantor cabang. Di samping menjalankan usaha yang bersifat komersil, BMT dana Mentari juga menjalankan usaha sosial berupa pengumpulan dan penyaluran dana sosial dari dan kepada masyarakat luas (Mukarromah, 2019).…”

Section: Pendahuluanunclassified

Fungsi Sosial Baitul Maal Wa Tamwil (BMT) Pasca UU No 1 Tahun 2013 Tentang Lembaga Keuangan Mikro

Yaqin

2021

mabsya

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Baitul Maal Wa Tamwil (BMT) merupakan salah satu lembaga keuangan syariah yang memiliki peran cukup penting di Indonesia. Dari konsep awal yang kemudian diusung menjadi namanya, BMT memiliki dua fungsi sekaligus yakni fungsi bisnis sebagaimana lembaga keuangan pada umumnya dan fungsi sosial yang mengelola dana sosial kemasyaraktan. Undang-Undang No 1 Tahun 2013 tentang Lembaga Keuangan Mikro memasukkan BMT sebagai salah satu bagian dari LKM yang harus tunduk pada aturan tersebut. Aturan tersebut tentu memiliki implikasi terhadap fungsi sosial yang dijalankan oleh BMT. Penelitian ini bermaksud meneliti bagaimana ketentuan dalam UU LKM tersebut dan pengaruhnya terhadap fungsi sosial yang dijalankan oleh BMT. Penelitian ini merupakan penelitian lapangan dengan pendekatan deskriptif analisis yang berlokasi di BMT Dana Mentari Muhammadiyah Purwokerto. Hasil dari penelelitian ini adalah bahwa ada beberapa ketentuan dalam UU LKM yang etrkait dengan fungsi sosial BMT yakni dalam hal status BMT itu sendiri, tumpang tindih lembaga yang mengawasi, pemisahan pengelolaan dana sosial, dan pembatasan wilayah usaha. Pengaruh yang dirasakan pasca UU LKM yakni adanya pemisahan pengelolaan dana sosial dalam divisi terpisah yang menginduk pada lembaga lain, adanya kerumitan dalam pelaporan kepada lembaga yang menaungi, serta kesulitan dalam mengembangkan fungsi sosialnya akibat adanya image masyarakat bahwa BMT hanyalah lembaga keuangan komersial sebagaimana lainnya.

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Tinjauan Syariah Terhadap Strategi Pemasaran Produk Akad Mudharabah di BMT Dana Mentari Karanglewas Purwokerto

Cited by 5 publications

References 0 publications

Analisis Baitul Maal Wat Tamwil (BMT) Perspektif Al- Qur’an

Analisis Baitul Maal Wat Tamwil (BMT) Perspektif Al- Qur’an

What is the Model of Sharia Marketing in Islamic Microfinance Institutions?

Fungsi Sosial Baitul Maal Wa Tamwil (BMT) Pasca UU No 1 Tahun 2013 Tentang Lembaga Keuangan Mikro

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