What is the Model of Sharia Marketing in Islamic Microfinance Institutions?
Muhammad Shulthoni,
Hendri Hermawan Adinugraha,
Eva Rumiyati
et al.
Abstract:The rapid growth of BMT in Indonesia has not been matched by good marketing practices in the field. The main problems of BMT are weak funding and tight competition among BMTs. This study aims to describe an analysis of the concept, implementation, and strategy of sharia marketing in BTM Jawa Tengah. This research uses a qualitative descriptive approach using a case study type of research. The object of this research is BTM Jawa Tengah. The primary data for this study is information from interviews, with employ… Show more
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