Timing of web personalization in mobile shopping: A perspective from Uses and Gratifications Theory

Huang, Jialiang; Zhou, Liyun

doi:10.1016/j.chb.2018.06.035

Cited by 67 publications

(57 citation statements)

References 58 publications

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“…The emerging and evolving concepts of social media tools, usage, applications, and gratification encourage us to examine the relationship between social media users and such technologies [48]. The uses and gratifications theory (UGT) refers to an approach that helps to understand the logic behind why and how individuals actively seek out specific social networking and media outlets for the satisfaction of their particular, personal goals [49]. In other words, UGT is an audience-centered method for understanding the subject of mass communication [50].…”

Section: The Positive Effects Of Social Mediamentioning

confidence: 99%

The Impact of Social Media on Learning Behavior for Sustainable Education: Evidence of Students from Selected Universities in Pakistan

et al. 2019

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In today’s world, social media is playing an indispensable role on the learning behavior of university students to achieve sustainable education. The impact of social media on sustainable education is becoming an essential and impelling factor. The world has become a global village and technology use has made it a smaller world through social media and how it is changing instruction. This original study is amongst the few to perform a focalized investigation on revealing the relationship between positive and negative characteristics of social media and the learning attitude of university students for sustainable education. However, this study aims to examine the constructive and adverse factors that impact on students’ minds and how these helped students to share positive and negative aspects with others. It is increasingly noticeable that social networking sites and their applications present enormous benefits for as well as risks to university students and their implications on students’ psychological adjustment or learning behaviors are not well understood. This study adapted the cluster sampling method, and respondents participated from five selected regions. Researchers distributed 1013 questionnaires among the targeted sample of university students with an age range of 16 to 35 years, and they collected 831 complete/valid responses. This study applied the social gratification theory to examine students’ behavior practicing social media usage. This study specifically identified 18 adversarial and constructive factors of social media from the previous literature. The findings revealed that the usage of social media in Pakistan has a negative influence on a student’s behavior as compared to positive aspects. Results may not be generalized to the entire student community as findings are specific to the specific respondents only. This study presents a relationship between antithetical and creative characteristics of social media and exhibits avenues for future studies by facilitating a better understanding of web-based social network use.

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Section: The Positive Effects Of Social Mediamentioning

confidence: 99%

The Impact of Social Media on Learning Behavior for Sustainable Education: Evidence of Students from Selected Universities in Pakistan

et al. 2019

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“…size of order, order rate, and money spent). In line with uses and gratifications theory, Huang and Zhou (2018) discussed the role of customers' motivation to use mobile shopping in the adoption of web personalization research.…”

Section: Literature Reviewmentioning

confidence: 99%

Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping

Alalwan

Algharabat

Baabdullah

et al. 2020

JEIM

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PurposeThis study aims to examine the impact of mobile interactivity dimensions (active control, personalization, ubiquitous connectivity, connectedness, responsiveness and synchronicity) on customer engagement.Design/methodology/approachA quantitative field survey study was conducted to collect the required data from actual users of mobile shopping in three countries: Jordan, the United Kingdom (UK) and Saudi Arabia.FindingsThe results are based on structural equation modelling and support the impact of five dimensions of mobile interactivity: active control, personalization, ubiquitous connectivity, responsiveness and synchronicity. The impact of connectedness is not supported. The results also support the significant impact of customer engagement on customer loyalty.Research limitations/implicationsThis study only considered the shopping activities conducted by mobile channels, while other channels (e.g., online channels, traditional channels and social media shopping channels) are not considered. Furthermore, the current model does not consider the impact of personal factors (e.g., technology readiness, self-efficacy and user experience). The results of the current study present a foundation that can guide marketers and practitioners in the area of mobile shopping.Originality/valueThis study enriches the current understanding of the impact of mobile interactivity on mobile shopping, as well as how mobile interactivity can enhance the level of customer engagement.

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“…Researchers have explored the concept of personalization from various dimensions. Among them, the popular areas are the influence of personalization on consumer behavior [39][40][41] and how consumers respond to it [42][43][44]. In addition, studies on identifying the effect of personalization on privacy and trust [45,46], satisfaction, and consumer loyalty [47,48] have been actively pursued.…”

Section: Personalization (Per)mentioning

confidence: 99%

Role of Personalization in Continuous Use Intention of Mobile News Apps in India: Extending the UTAUT2 Model

Cheng

Sharma

et al. 2020

Information

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The aim of this study was to empirically examine the extended unified theory of acceptance and use of technology 2 (UTAUT2) model by adding “personalization” as one of the antecedents, as well as a moderator to determine the key factors for the continuous use intention of mobile news applications (apps). For this study, an online and manual sample survey of 309 respondents, who had used the news app earlier, was collected and analyzed, using quantitative methods such as explanatory and confirmatory factor analysis, structural equation modeling, and Hayes process for finding moderating effects among variables. The findings of the direct effect demonstrated that performance expectancy (PE) has the most influential effect on continuous use intention, followed by habit (HT), hedonic motivation (HM), and facilitating conditions (FC). Furthermore, the outcome of tests for the moderating effect of personalization between UTAUT2 constructs and continuous use intention (CUI) showed that personalization has a significant moderating effect on performance expectancy and habit. Therefore, this research establishes the key role of PE, HT, HM, and FC as main factors that trigger the users’ continuous use intention of news apps and provides an integrated framework to assess the moderating effect of personalization on technology acceptance. The findings of the research expand the existing literature on news applications and provide foundation for future research studies in the area of mobile news apps.

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Timing of web personalization in mobile shopping: A perspective from Uses and Gratifications Theory

Cited by 67 publications

References 58 publications

The Impact of Social Media on Learning Behavior for Sustainable Education: Evidence of Students from Selected Universities in Pakistan

The Impact of Social Media on Learning Behavior for Sustainable Education: Evidence of Students from Selected Universities in Pakistan

Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping

Role of Personalization in Continuous Use Intention of Mobile News Apps in India: Extending the UTAUT2 Model

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