Time to Use ANDs Instead of ORs? The Role of Business Schools in Advertising Education

Villegas, Jorge

doi:10.1177/1098048219842341

Journal of Advertising Education

2019

DOI: 10.1177/1098048219842341

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Time to Use ANDs Instead of ORs? The Role of Business Schools in Advertising Education

Jorge Villegas

Abstract: This brief essay argues for an interdisciplinary approach and discusses the benefits, issues, and constraints of business education as part of the endeavor to teach the next generation of advertisers.

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Innovations in Teaching Advertising: Teaching Digital on a Shoestring Budget

Mishra

2020

Journal of Advertising Education

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The field of advertising is becoming increasingly integrated with public relations and social media ( Kim, 2012 ). As a result, many employers expect new graduates to understand how to navigate this from both an integrated and digital perspective in their new careers. The challenge is that some advertising courses may be taught from a theoretical perspective and without the digital tools that new graduates will need to know how to use. The Tool Kit Friday innovation is designed to help students learn how to use new digital tools, and to create client projects with those tools while also learning advertising strategy.

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Innovations in Teaching Advertising: Teaching Digital on a Shoestring Budget

Mishra

2020

Journal of Advertising Education

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Time to Use ANDs Instead of ORs? The Role of Business Schools in Advertising Education

Abstract: This brief essay argues for an interdisciplinary approach and discusses the benefits, issues, and constraints of business education as part of the endeavor to teach the next generation of advertisers.

Cited by 1 publication

References 9 publications

Innovations in Teaching Advertising: Teaching Digital on a Shoestring Budget

Innovations in Teaching Advertising: Teaching Digital on a Shoestring Budget

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