2023
DOI: 10.1080/2331186x.2023.2210461
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Time to Revisit Existing Student’s Performance Evaluation Approach in Higher Education Sector in a New Era of ChatGPT — A Case Study

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Cited by 62 publications
(41 citation statements)
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“…ChatGPT considers target demographics, marketing goals, and budget to identify channels for a campaign. Digital marketing communication channels include social media, email, search engine, and others (Chaudhry et al, 2023). Performance analytics help companies track and evaluate their digital marketing efforts, revealing effective methods and areas for development.…”
Section: Discussionmentioning
confidence: 99%
“…ChatGPT considers target demographics, marketing goals, and budget to identify channels for a campaign. Digital marketing communication channels include social media, email, search engine, and others (Chaudhry et al, 2023). Performance analytics help companies track and evaluate their digital marketing efforts, revealing effective methods and areas for development.…”
Section: Discussionmentioning
confidence: 99%
“…The researchers did, however, stress the continued importance of teacher supervision in fostering critical thinking and creativity. In terms of ethics, Chaudhry et al (2023) looked into how AI affected plagiarism detection, highlighting the need for clear standards and teaching students about the proper use and limitations of AI.…”
Section: Artificial Intelligence and Academic Writing Coursesmentioning
confidence: 99%
“…AI is currently revolutionising hitherto routine processes and mechanisms in many professions, and the duality of technologies in terms of their benefits and the prevention of dangers has been raised once again. Among education professionals, a profound debate has begun with regard to its advantages and disadvantages, including interesting experiences in the use of chatbots in education in different areas [13][14][15], which do not avoid a palpable, more generalised concern among teachers regarding the current explosion of artificial intelligence.…”
Section: Artificial Intelligence As a Digital Ecosystem And Its Impac...mentioning
confidence: 99%