Recently, it was demonstrated that electrochemical doping fronts in organic semiconductors exhibit a new fundamental instability growing from multidimensional perturbations [Bychkov et al., Phys. Rev. Lett. 107, 016103 (2011)]. In the instability development, linear growth of tiny perturbations goes over into a nonlinear stage of strongly distorted doping fronts. Here we develop the nonlinear theory of the doping front instability and predict the key parameters of a corrugated doping front, such as its velocity, in close agreement with the experimental data. We show that the instability makes the electrochemical doping process considerably faster. We obtain the self-similar properties of the front shape corresponding to the maximal propagation velocity, which allows for a wide range of controlling the doping process in the experiments. The developed theory provides the guide for optimizing the performance of organic optoelectronic devices such as light-emitting electrochemical cells.