Three Language Variables in Communication Research: Intensity, Immediacy, and Diversity

Bradac, James J.; Bowers, John Waite; Courtright, John A.

doi:10.1111/j.1468-2958.1979.tb00639.x

Cited by 127 publications

(67 citation statements)

References 68 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Avatar social-orientated style relates directly and positively to website patronage intentions. Bradac et al (1979) demonstrate that immediacy influences perceptions of communication effectiveness. Indeed, Darian et al (2005) suggest that a threshold level of salesperson friendliness is necessary for customers to feel comfortable asking for information.…”

Section: Social-oriented Stylementioning

confidence: 97%

Avatars as salespeople: Communication style, trust, and intentions

Keeling¹,

McGoldrick²,

Beatty³

2010

Journal of Business Research

176

173

View full text Add to dashboard Cite

Section: Social-oriented Stylementioning

confidence: 97%

Avatars as salespeople: Communication style, trust, and intentions

Keeling¹,

McGoldrick²,

Beatty³

2010

Journal of Business Research

176

173

View full text Add to dashboard Cite

“…According to M. Burgoon and Miller (1987, p. 199), "By evaluating our language choices, others make attrlbui.lons about social and professional status, background and education and even the Intent of communication.· A research review by Bradac, Bowers, and Courtright (1979) also concludes that a variety of Impressions result from changes In language Intensity, verbal Immediacy, and lexical diversity. By extension, Impression formation through CMC seems very possible.…”

Section: Desire For Personalizationmentioning

confidence: 99%

Relational Communication in Computer-Mediated Interaction

Walther¹,

1992

View full text Add to dashboard Cite

This study involved an experiment of the effects of time and communication channel—asynchronous computer conferencing versus face‐to‐face meetings—on relational communication in groups. Prior research on the relational aspects of computer‐mediated communication has suggested strong depersonalizing effects of the medium due to the absence of nonverbal cues. Past research is criticized for failing to incorporate temporal and developmental perspectives on information processing and relational development. In this study, data were collected from 96 subjects assigned to computer conferencing or face‐to‐face zero‐history groups of 3, who completed three tasks over several weeks’time. Results showed that computer‐mediated groups increased in several relational dimensions to more positive levels and that these subsequent levels approximated those of face‐to‐face groups. Boundaries on the predominant theories of computer‐mediated communication are recommended, and principles from uncertainty reduction and social penetration are discussed.

show abstract

“…Bradac, Bowers, and Courtwright (1979) provide a good review of them, classifying each as a measure of intensity, verbal immediacy, or linguistic diversity. While operationalizations of intensity have varied greatly and "in ways that cast doubt on the extent to which findings can be generalized" (Bradac et al, 1979, p. 258), measures of verbal immediacy and linguistic diversity are relatively clearly defined and should prove useful to the present study.…”

Section: Measures Of Communicative Stylementioning

confidence: 99%