Three decades of research on loyalty programs: A literature review and future research agenda

Chen, Yanyan; Mandler, Timo; Meyer‐Waarden, Lars

doi:10.1016/j.jbusres.2020.11.057

Cited by 120 publications

(120 citation statements)

References 197 publications

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“…Only a few recent studies focus on online channels (e.g., Parsons et al., 2012). The paucity of online PL studies is likely due to the relatively recent emergence of grocery e‐commerce and the lack of research exploring this fast‐evolving market (Chen et al., 2021).…”

Section: Analysis Of the Results And Discussionmentioning

confidence: 99%

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Private‐label consumer studies: A review and future research agenda

Riboldazzi

Capriello

Martin

2021

Int J Consumer Studies

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Focusing on the consumer studies, this review investigates the private label (PL) research to identify emerging themes and future research avenues. Through a systematic review approach, we outline theories, contexts, and methods described in 145 PLconsumer studies published over the past five decades, unveiling a growing and formative body of literature consisting of five themes aggregated into the following three overarching themes: (1) PL buyer characteristics and perceptions, (2) PL marketing stimuli, and (3) PL post‐purchase‐related factors. In the context of these thematic areas, the present study identifies the factors influencing PL buying decision, highlighting peculiarities and characteristics of PL consumer behavior. Finally, we delineate long‐range research goals of PL consumer studies.

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Section: Analysis Of the Results And Discussionmentioning

confidence: 99%

“…Other countries/Unspecified countries studies is likely due to the relatively recent emergence of grocery e-commerce and the lack of research exploring this fast-evolving market (Chen et al, 2021).…”

Section: Geographical Areasmentioning

confidence: 99%

Private‐label consumer studies: A review and future research agenda

Riboldazzi

Capriello

Martin

2021

Int J Consumer Studies

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“…To synthesize the information, we created a table similar to Chen et al. (2021) (see Table 6). Qualitative studies, the most widely used in consumer research (Jamali & Karam, 2018), were predominant in our article sample.…”

Section: Methodsmentioning

confidence: 99%

“…Our table followed a similar design to Chen et al. (2021). We can see that most studies on‐site take place in the United Kingdom ( n = 8) and United States ( n = 8).…”

Section: Bibliometric Analysismentioning

confidence: 99%

“…According to other authors (e.g., Gilal et al, in press;Kahiya, 2018;Paul & Benito, 2018;Paul & Singh, 2017), we also explored the countries of study and the specific research contexts in which the studies were applied (see Tables 3 and 4). Our table followed a similar design to Chen et al (2021). We can see that most studies on-site take place in the United Kingdom (n = 8) and United States (n = 8).…”

Section: Publication Trends and Contextsmentioning

confidence: 99%

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A consumer culture theory perspective of the marketplace: An integrative review and agenda for research

Hungara

Nobre

2021

Int J Consumer Studies

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In the last decades, the focus of studies on consumer behavior has changed from the individual to the group. Classical theories based on economic utility are insufficient to understand this phenomenon. Therefore, a new theoretical and postmodern approach seems necessary. Despite the increasing popularity of consumption communities, the investigation in the field is still dispersed. This study represents one first attempt to synthesize findings on the topic, in light of the consumer culture theory (CCT) tradition. CCT provides a useful framework to understand the social, cultural, experiential, and symbolic aspects of consumption. In this paper, we perform a systematic literature review on consumption communities. We also suggest an agenda for future research on the topic, consisting of its emerging themes and a set of propositions of study.

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Reinventing Loyalty Programs in the CSR Age

2024

New Frontiers of Customer Strategy

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Three decades of research on loyalty programs: A literature review and future research agenda

Cited by 120 publications

References 197 publications

Private‐label consumer studies: A review and future research agenda

Private‐label consumer studies: A review and future research agenda

A consumer culture theory perspective of the marketplace: An integrative review and agenda for research

Reinventing Loyalty Programs in the CSR Age

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