Focusing on the consumer studies, this review investigates the private label (PL) research to identify emerging themes and future research avenues. Through a systematic review approach, we outline theories, contexts, and methods described in 145 PLconsumer studies published over the past five decades, unveiling a growing and formative body of literature consisting of five themes aggregated into the following three overarching themes: (1) PL buyer characteristics and perceptions, (2) PL marketing stimuli, and (3) PL post‐purchase‐related factors. In the context of these thematic areas, the present study identifies the factors influencing PL buying decision, highlighting peculiarities and characteristics of PL consumer behavior. Finally, we delineate long‐range research goals of PL consumer studies.
The growing complexity of today's business systems due to the economic globalization has led to a substantial modification of current corporate governance principles and approaches. In particular, the application of good corporate governance principles has increasingly required a clear focus on sustainability, which minimizes risks and, at the same time, ensures a positive outlook for the future of the company itself. Through the analysis of corporate governance systems, this study deepens the link between corporate governance and sustainability in retail companies, with particular emphasis on the Italian grocery retail system. The study highlights that innovation and process efficiency, promoted and implemented by a governance that values fairness and transparency, allow retail companies to obtain consensus and resources, thereby triggering a virtuous circle of sustainable business development.
Innovation and imitation processes play a major role in business development strategies of global pharmaceutical companies. In this study, we have analyzed some of the largest originator and generic pharmaceutical companies worldwide to determine which key features characterize such companies with a particular emphasis on new drug R&D processes.
Purpose
The purpose of this paper is to investigate how customer engagement technologies impact service innovation in a network of travel agencies, analyzing the effects on sales channels, customer relationships and retail marketing policies.
Design/methodology/approach
Using a qualitative single case study approach and triangulating the data from different sources (documents, semi-structured interviews and in-store observations), this paper investigates the Robintur Group, a large Italian network of travel agencies operating in the leisure travel, business travel and organized tourism segments.
Findings
This study highlights three core areas of service innovation that have interrelated effects on travel agency management in coherence with the omni-channel strategy: synergetic channel integration, dynamic customer relationships and dynamic retail marketing.
Research limitations/implications
This study is based on a single case study in Italy. Future research could extend the framework to other travel agencies and foreign markets where the diversification process of large grocery retailers is more diffused, and investigate the omni-channel approach in relation to other information and communication technologies and the implications on travel agency management.
Originality/value
Presenting a conceptual framework to exploit new technologies and revitalize the scope and functions of travel agencies, the case study offers insights contributing to the literature on service innovation in travel agencies. The data highlight the adoption of an omni-channel approach to facilitate the customer experience. This case study is also one of the first to empirically investigate the challenges of a large-scale retail group when diversifying to the travel industry and adopting an omni-channel strategy.
In recent years, large-scale retailers have found ways to overcome the emergence of increasingly severe constraints on retail business development by devising new development trajectories aimed at maintaining or strengthening their competitive positions. In this report, we analyse the operating activities of some of the major global and Italian large-scale retailers, ranked by revenue, with special emphasis on the following aspects: 1) basic common development policies that have been implemented over time by companies to improve their competitiveness; 2) new common development policies adopted by retailers in recent years as countermeasures against growth constraints characterising most of the retail markets where they operate.
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