2022
DOI: 10.17645/mac.v10i1.4715
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#ThisIsMeChallenge and Music for Empowerment of Marginalized Groups on TikTok

Abstract: Media convergence is generating many collective performances on social media, where the rise of short-form videos has created a new opportunity for the empowerment of society on online platforms. In this context, TikTok appears as an application for creative expression through music clips and lip-syncs. Through the #ThisIsMeChallenge hashtag, which introduces the musical theme of <em>The Greatest Showman</em> film, we analyze a new online practice within messages from traditionally marginalized gro… Show more

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Cited by 33 publications
(22 citation statements)
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References 61 publications
(54 reference statements)
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“…Insights gained through our work can be used by social movement scholars to identify better quality Twitter data for their research. Finally, social movement scholars also have been using various approaches to mine data from other online platforms [66,67], and are likely facing similar issues due to the lack of benchmarking. The evaluation process proposed in our study can be adopted and revised for benchmark analysis on other platforms.…”
Section: Discussionmentioning
confidence: 99%
“…Insights gained through our work can be used by social movement scholars to identify better quality Twitter data for their research. Finally, social movement scholars also have been using various approaches to mine data from other online platforms [66,67], and are likely facing similar issues due to the lack of benchmarking. The evaluation process proposed in our study can be adopted and revised for benchmark analysis on other platforms.…”
Section: Discussionmentioning
confidence: 99%
“…), and performative elements (hand gestures, body postures, facial expressions, etc.). These modalities serve as ways for users to build affective spaces within a community that can negotiate identity (Jaramillo-Dent et al, 2022) and affiliate with a unique storytelling environment that sparks feelings of belonging (Vizcaíno-Verdú & Abidin, 2022).…”
Section: Memetic Templates For Affective Creationmentioning
confidence: 99%
“…The hybrid, interactive and musical character of this platform (Kaye, 2022) is closely linked to the musers -influences from its precursor Musical.ly-allowing users to recycle music and audio to create #MusicChallenges (Vizcaíno-Verdú & Abidin, 2022), which consists of participating in challenges created on the platform for musical purposes. The singularities of the platform illustrate people's daily lives through background music and special effects (Kennedy, 2020), turning them into music and dance routines (Boffone, 2021) which necessarily lead to political (Cervi et al, 2021) and musical empowerment discussions (Vizcaíno-Verdú & Aguaded, 2022).…”
Section: Tiktok For Audio: Short-music Contentmentioning
confidence: 99%