Online prosumer convergence: Listening, creating and sharing music on YouTube and TikTok

Abstract

Social media and prosumers have encouraged participatory creativity in the era of platformization. In this context, successful platforms such as YouTube and TikTok have facilitated users interact with music content in a wide variety of meaningful and evocative videos. In the light of research on the cultural prosumption of Internet content, as well as the global exchange of musical data, which is leading an emerging and innovative digital convergence, this study analyses the intersection between digital music and users through the Music Prosumer Questionnaire (MuPQ). This tool consists of three dimensions and 21 items based on (a) music preferences, (b) use of social media, and (c) music engagement. For this purpose, we collected the response of 698 users from Spain and Italy. The results showed that digital and visual music is essential to users’ life as a means of expression and relationship with other people. In particular, in their role as music curator, are more interested in “music watching” than in blind listening, which is related to mainstream music viewing dynamics. These findings provide new insights for understanding how music evolves according to the relationship between users and social media beyond technological progress.

Sosyal Medya İçerı̇k Üretı̇mı̇nde Müzı̇ğı̇n Etkı̇sı̇

“…It has also been found that the integration of music into storytelling on social media platforms, such as YouTube and TikTok, has evolved beyond technological advances, in line with the relationship between users and social media (Vizcaíno-Verdú et al, 2023). This finding emphasizes the adaptable and dynamic nature of music in social media, which may evolve in response to shifting user preferences and platform characteristics.…”

“…The convergence of social media and music has given rise to a new phenomenon known as prosumer convergence. Vizcaíno-Verdú et al (2023) discuss the concept of prosumer convergence in the context of music consumption on platforms like YouTube and TikTok. These platforms have enabled users to interact with music content in various ways, including listening, creating and sharing.…”

Social Media Narrative and its Prosumers: A Systematic Review from 2016-2023

“…Likewise, it was evidenced that there are 3 types of fan theories (followers of a theme) that support and prioritize argumentative and creative mechanisms (Amo and García, 2022) and that the audiovisual displayed in the media can be considered texts of powerful and complex cultures (Goyez, 2021). Through a collaboration between Spanish and Italian authors, it was identified that the digital denotes importance in the life of users as a means to express themselves and relate to other people (Vizcaíno et al, 2022) and that the most active members are the administrators, content moderators and generators of conversations, which shows that they are those who have advanced digital skills and can perform tasks within the virtual community.…”

“…For example, in Peru and Spain, through a collaboration, the content generated by prosumer users of mobile games, who disseminate content through social media storytelling on digital platforms, was investigated and analyzed (Yucra et al, 2022). In Spain and Italy, an analysis of the interrelationship of a digital music platform with consumer and prosumer users was sought (Vizcaíno et al, 2022).…”

Descolonización de la música en TikTok: “¡Hagamos un dúo!”

“…In terms of music, its popularity has not been exclusively dependent on the creativity or extensiveness its features. On TikTok, music engages followers and encourages trends by fostering a form of "music curation" through its audio element (Vizcaíno-Verdú, de-Casas-Moreno and Tirocchi, 2023), which has the potential to spread group storytelling dynamics (Vizcaíno-Verdú and Abidin, 2022).…”