Thermodynamic view on decision-making process: emotions as a potential power vector of realization of the choice

Abstract

This research is devoted to possible mechanisms of decision-making in frames of thermodynamic principles. It is also shown that the decision-making system in reply to emotion includes vector component which seems to be often a necessary condition to transfer system from one state to another. The phases of decision-making system can be described as supposed to be nonequilibrium and irreversible to which thermodynamics laws are applied. The mathematical model of a decision choice, proceeding from principles of the nonlinear dynamics considering instability of movement and bifurcation is offered. The thermodynamic component of decision-making process on the basis of vector transfer of energy induced by emotion at the given time is surveyed. It is proposed a three-modular model of decision making based on principles of thermodynamics. Here it is suggested that at entropy impact due to effect of emotion, on the closed system-the human brain,-initially arises chaos, then after fluctuations of possible alternatives which were going on-reactions of brain zones in reply to external influence, an order is forming and there is choice of alternatives, according to primary entrance conditions and a state of the closed system. Entropy calculation of a choice expectation of negative and positive emotion shows judgment possibility of existence of ''the law of emotion conservation'' in accordance with several experimental data.

Event-related potentials elicited by social commerce and electronic-commerce reviews

“…When consumers shop on an online platform, often, behavioral science method is used to analyze consumer purchase intention. However, with the development in the field of cognitive neuroscience, an increasing number of researchers have started using cognitive neuroscience tools to solve behavioral science questions (Layne et al 2007;Pakhomov and Sudin 2013). For example, Kong et al (2013) used cognitive neuroscience to study the influence of video commercials on consumers on the basis of impression index, and Farwell and Richardson (2013) used brain fingerprinting to detect concealed information stored in the brain by measuring brainwave responses.…”

Energy coding in neural network with inhibitory neurons

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“…S druge pak strane, neki mladi koji se nisu obvezali na promjenu upravo ističu kako se doživljavaju premladima za mijenjanje vlastitog ponašanja. Drugim riječima, neki mladi vlastite postupke i odluke opravdavaju nedovoljnom zrelošću/ starošću da bi se promijenili ili pak imaju doživljaj kako dolazak u određene godine zahtijeva smirivanje i promjenu ponašanja: »Ja više nisam dijete od 16 …”