Theorising the emerging green prosumer culture and profiling green prosumers in the green commodities market

Perera, Chamila; Hewege, Chandana; C., Cai V.

doi:10.1002/cb.1807

Cited by 23 publications

(24 citation statements)

References 87 publications

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“…As time goes on, prosumers are thought to be both the value creators and the altruistic value sharers. Existing studies have clearly shown that the phenomenon of prosumption is an evolutionary process and a conceptual shift from consumers to prosumers [21], and some researchers even suggest that "prosumer" will replace the notion of "consumer" [22].…”

Section: Platform Economy and Business Modelmentioning

confidence: 99%

Service Value Co-Creation in Digital Platform Business: A Case of Xianyu Idle Trading Platform

Miao

2021

Sustainability

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With the emerging digital platform economy, consumption activities are increasingly integrated in the production process of service platforms, and the development of e-commerce platforms shows a new realm for solving sustainability issues such as resource wasting and urban pollution. This paper investigates the service value co-creation processes in the digital platform context and recognizes the service value output categories under different stages among platform business, platform buyers, and sellers. Using an emergent and representative digital platform, the Xianyu idle trading platform, and adopting an embedded case study design and social media analysis approach, this paper illustrates the service value co-creation practices and value categories among users in each stage of purchase. We find that platform business not only facilitates value co-creations but is also an active participant. This study contributes to both value co-creation and platform business literature, and it sheds light on achieving sustainability in the platform economy and moving toward an environmentally friendly society.

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Section: Platform Economy and Business Modelmentioning

confidence: 99%

Service Value Co-Creation in Digital Platform Business: A Case of Xianyu Idle Trading Platform

Miao

2021

Sustainability

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“…Defining prosumers for COVID-19 and other contexts Academics have embraced various conceptualizations of prosumers (Cova and Cova, 2012;Kotler, 1986;Setiffi et al, 2018;Toffler, 1980) but there is a surprising absence of clear definitions of prosumers (Perera et al, 2020). Our proposed definition is versatile as it applies to crises and non-crises contexts.…”

Section: Structure Of the Papermentioning

confidence: 99%

“…their focus on themselves, customizing prosumers are unlikely to have been a major factor in addressing challenges caused by COVID-19. Typically prosumers have been thought of as providing value for others, particularly through technology (Andrews and Ritzer, 2018;Darmody et al, 2017;Perera et al, 2020). Therefore, we label the fourth prosumer archetype "collaborative prosumers".…”

Section: Prosumers In Times Of Crisismentioning

confidence: 99%

Prosumers in times of crisis: definition, archetypes and implications

Lang

Dolan

Kemper

et al. 2020

JOSM

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PurposeThis paper defines prosumers in light of the COVID-19 crisis and other contexts. It addresses how prosumers helped overcome challenges caused by COVID-19 and is the first paper to develop a taxonomy of prosumers, their differentiating characteristics and the degree to which they are useful in overcoming the challenges of COVID-19.Design/methodology/approachWe conducted a literature search of the prosumer literature using the Web of Science and Scopus databases.FindingsThis study solves a definitional dilemma of prosumers and develops six prosumer archetypes displaying the nuances of prosumers. The study shows that the six prosumer archetypes vary in their usefulness in addressing challenges caused by COVID-19. The findings demonstrate the micro (individual), meso (organizational) and macro (societal) benefits offered by prosumers in times of crises.Research limitations/implicationsThis study has some clear implications for the prosumer literature, the services literature and the crisis literature by clarifying the role of prosumers in times of crisis.Practical implicationsThis paper offers several implications at the micro (individual), meso (organizational), and macro (societal) levels that are offered by prosumers in times of crises. The benefits of prosumers afford individuals, service practitioners and other organizations ways to remain resilient and strong in the face of significant crises such as COVID-19.Originality/valueThis paper makes three specific contributions. First, it contributes to the service literature by highlighting the role and value of prosumers in crises, an area currently under-researched. Secondly, it developed six prosumer archetypes displaying the nuances of prosumers, contributing to the prosumer literature by sharpening the focus of this versatile phenomenon and demonstrating the differential value of each type of prosumer in times of crises. Lastly, the study advances the prosumer literature by resolving the definitional dilemma of prosumers and by providing a broad, yet specific definition of prosumers that captures the different perspectives evident in the prosumer literature.

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“…While prosumption is an antecedent of value co-creation (Chandler & Chen, 2015;Prahalad & Ramaswamy, 2004), they are not interchangeable concepts (Alhashem et al, 2021). Prosumers do not necessarily rely on second parties to (co-)create value, nor are they always concerned with value creation, and prosumption is not necessarily mutually beneficial (Eckhardt et al, 2019;Lang et al, 2020;Perera et al, 2020). Thus, prosumption is not necessarily positive, like value co-creation.…”

Section: Introductionmentioning

confidence: 99%

Sport prosumer networks: exploring prosumption value in Twitter conversations during COVID-19

Bond

Widdop

Cockayne

et al. 2021

Managing Sport and Leisure

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Purpose: Value within prosumption systems such as Twitter is underexplored. We adopt an economic sociology perspective to measure prosumption value, using the #ProjectRestart campaign as football looked to resume following COVID-19. Design: We use social network analysis to analyse 21,000 tweets involving 10,810 Twitter users using the #ProjectRestart hashtag. Specifically, we apply network theory measures, community clustering, betweenness, domain prestige and proximity prestige to explore how prosumption value can be measured. Findings: Our empirical findings demonstrate how value can be perceived within prosumption systems. Specifically, it shows how developing cohesive prosumer networks is vital in exploiting prosumer capital, creating value in the virtual space, which is imperative in negotiating through times of uncertainty, like COVID-19. Practical Implications: The practical implications encourage the industry to think of value in the virtual space differently, embedding this into future management strategies.Research Contribution: This research provides a theoretical contribution of prosumer value, blending prosumption and economic sociology theories. Empirically, it demonstrates how actors in the football world used prosumer networks to create value during the COVID-19 pandemic.

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Theorising the emerging green prosumer culture and profiling green prosumers in the green commodities market

Cited by 23 publications

References 87 publications

Service Value Co-Creation in Digital Platform Business: A Case of Xianyu Idle Trading Platform

Service Value Co-Creation in Digital Platform Business: A Case of Xianyu Idle Trading Platform

Prosumers in times of crisis: definition, archetypes and implications

Sport prosumer networks: exploring prosumption value in Twitter conversations during COVID-19

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