“…The relevance of the topic of this study consists in the fact that the problem of motivation in the Russian [1][2][3][4][5][6][7][8][9][10][11][12][13][14] and foreign literature [15][16][17][18], as a rule, is considered from the point of view of Western concepts, which form the basis of management training programs in all areas of activity. The most famous theories are the following concepts: A. Maslow's theory focused on the "pyramid of needs" from physiological to socially significant [15]; F. Herzberg's concept in which the emphasis is on the two-factor theory of needs (working conditions and social significance of work) [12]; D. McClelland's theory which suggests that the need for achievement is key in economic development [8]. As a result, when developing incentive schemes in Western companies, the focus is on meeting the needs identified by A. Maslow, F. Herzberg, and D. McClelland: through work planning, participation in decision-making, career opportunities, working conditions and pay.…”