The zero waste concept from young consumers’ perspective. Does gender matter?

Badowska, Sylwia; Delińska, Liwia

doi:10.17951/h.2019.53.1.7-17

Cited by 6 publications

(6 citation statements)

References 6 publications

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“…Considering men, it appears that the message directed to this group could be strengthened and refined with respect to choosing appropriate channels and media with a view to attracting their attention. This conclusion correlates with the literature data [31,38], which show that women consistently reported more pro-environmental views and greater levels of concern about specific environmental problems than men. This holds even when controlling for a set of relevant sociodemographic and political variables that earlier research has found to be correlated with environmental concerns.…”

Section: Discussionsupporting

confidence: 91%

“…As one of the outcomes, it is expected that in a short-term future, more compounds will be integrated into food coatings [29]. The influence of age, gender, occupation, marital status or occupation on the knowledge of waste liquidation through recycling, reuse and reducing the quantity of waste has been studied by authors [3,30,31], who have shown a strong correlation between these socio-demographic factors and the knowledge of the issue in question. To establish the state of knowledge of the zero-waste ideas among the respondents, the following research question was proposed:…”

Section: Eco-marketing and Social Mediamentioning

confidence: 99%

“…Gifford and Nilsson [36] point out that there are personal and social factors other than gender that influence environmental concern and pro-environmental behaviour, including waste avoidance attitudes [30]. Some studies have incorporated the role of gender into existing theoretical models of pro-environmental behaviour [31,40,41]. On the other hand, there are studies showing that gender differences are negligible in environmentalism [42].…”

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confidence: 99%

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Polish Consumers’ Response to Social Media Eco-Marketing Techniques

Bojanowska

Kulisz

2020

Sustainability

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This study attempts to verify whether green-marketing efforts of companies are recognised by the Polish customer in social media—a vital marketing communication channel. For businesses, this awareness carries important implications for the effectiveness and profitability of the eco-marketing campaigns. This study employed survey methodology, which was coupled with participant observation of online ecology-centred communities. It is shown that the economic aspect of green marketing is valued by customers and they are quite observant with respect to such expressions of eco-marketing as eco-organic product packaging or production in the spirit of zero-waste technology. The results indicate that eco-marketing activities should be predominantly targeted at women because they are more likely to take note of the message. The statistical part of the study utilises the Chi-square (χ2) test (significance level α = 0.05) and the gamma distribution. Eco-marketing activities appear to attract notice in social media, but not yet as much as presumably desired. Gender is shown to correlate with respect to questions regarding the noticeability of zero-waste activities and pro-ecological activities in social media. Women display higher awareness of “zero-waste” and pro-ecological social media campaigns. In the aggregate, those who perceive “zero waste” as a lifestyle include women, who are more observant.

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Section: Discussionsupporting

confidence: 91%

Section: Eco-marketing and Social Mediamentioning

confidence: 99%

mentioning

confidence: 99%

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Polish Consumers’ Response to Social Media Eco-Marketing Techniques

Bojanowska

Kulisz

2020

Sustainability

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“…Unfortunately, it struck us that, even though there is a lot of research indicating the negative influence of overproduction and overconsumption on the environment, the main reason for sharing things according to the respondents, our students, was to save money. Our results corresponded to the observations in the other paper [50] that, although there was a growing awareness of negative side of new clothing purchases among the group of young customers, they are still a very attractive group for fast fashion companies. Even though there is visible pro-ecological movement among Polish generation Z, the economic factor is still much more important for them.…”

Section: Discussionsupporting

confidence: 91%

“…Even though there is visible pro-ecological movement among Polish generation Z, the economic factor is still much more important for them. Moreover, other research about zero-waste conducted among University of Gda ńsk students showed that for all respondents the economical factor was more important, while the environmental factor was in second place [50]. This was confirmed in our study.…”

Section: Discussionsupporting

confidence: 89%

New Trends in Consumption in Poland as Shown by the Example of a Freeshop Concept

Poszewiecki

Czerepko

2022

Sustainability

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Current socioeconomic and environmental problems require radical solutions, including applying the circular economy and a zero-waste concept to customer behavior. One such solution is the concept of freeshops. A freeshop is a place where one can leave things one does not need and take useful items. The main purpose of this concept is to reuse things and thus prevent overproduction. The article is based on a survey carried out among students of the University of Gdańsk (n = 381). An affinity analysis was used to evaluate the data. The main aim of the paper is to discover a major set of factors that influence consumers choosing freeshops’ offer. In general, there were two groups of factors: economic (i.e., saving money) and connected with environmental protection (e.g., recycling). The primary result is that economic factors are more important for surveyed students than those related to environmental protection.

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Attitudes of young consumers at college age towards the purchase of unpackaged goods in the context of the world economy – a case study Czech Republic

2021

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Research background: Today, society faces many challenges such as biodiversity loss, water and soil pollution, deforestation and unsustainable production. Responsible waste production and waste management can be instrumental in improving the overall sustainability of the planet. Thus, unpackaged goods are one of the tools available, especially for the young generation, which can be used. The use of the circular economy will be a necessity to maintain a high standard of living especially for the current college age generation. Purpose of the article: The main purpose of this paper is to find out the attitude and opinion of the college age generation towards unpackaged goods, zero waste and general awareness of waste and environment. Unpackaged food is becoming, more and more a sought after standard and especially for young people. Unfortunately, the current COVID 19 crisis has significantly affected alternative ways of selling, led by the concept of unpackaged food. Methods: The contingency tables and χ2 test was used. Findings & Value added: The results show more than 83% of respondents sort waste, with plastics, paper and glass being the most frequently sorted waste. Awareness of the concept of Zero Waste was declared by 90.7% of college age youth. Females demonstrated higher awareness of this issue than males (93.3% vs. 84.1%). The concept of zero packaging in retail was noted by 85.3% of people. Respondents had encountered some forms of zero packaging sales.

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The zero waste concept from young consumers’ perspective. Does gender matter?

Cited by 6 publications

References 6 publications

Polish Consumers’ Response to Social Media Eco-Marketing Techniques

Polish Consumers’ Response to Social Media Eco-Marketing Techniques

New Trends in Consumption in Poland as Shown by the Example of a Freeshop Concept

Attitudes of young consumers at college age towards the purchase of unpackaged goods in the context of the world economy – a case study Czech Republic

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