SWOT analysis is a technique used to analyze the strengths, weaknesses, opportunities and threats of the institution, not only in business management area, but also in education field, especially in order to respond the fourth industrial revolution era. The research area was located in one of the study program of private university at Jakarta and SWOT analysis tool was used to evaluate the internal and external environment. Based on the findings, with matrix score of EFE is 2.51 and IFE 2.34, the positioning of study program is in a favorable situation with coordinate (0,37;0,435) in quadran 1, SO strategy is strongly recommended to captured a potential opportunities and maximizing the internal strength to become a driving force of an aggressive growth. The recommended strategy contained in a form of collaboration with external parties (industries & experts) in terms of producing a curriculum that relevant with the latest issue and helping the industry to create an innovation needed.