The Wine Zones of Chile

Knowles, Tim; Garces, Alejandra; Espinosa, Ignacio

doi:10.1108/eb008739

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“…Many studies on government interventions seem to focus on the implications of the interventions on the economy .For instance, Thomas and Wang (1996), Kneller, Bleaney and Gemmell (1999), and Knowles and Garces (2000). The focus has been on the implications of government intervention on economic growth, without saying much about the effect of such interventions on the shoppers.…”

Section: Introductionmentioning

confidence: 99%

Covid 19 Pandemic Government Interventions and Their Implications on Shopper Behavior: A Study of Consumers in Kenya

2022

JMCR

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Studies on consumer behavior continue to attract attention all over the world, because of the implications they have in the market. Behavior as expressed through attitude changes and perceptions can be brought about by many factors including government interventions. The year 2020 has been characterized by many government interventions in trying to contain the corona virus pandemic, and it is important to assess how the measures have influenced shopper behavior. Using the consumer behavior theories (Bagozzi and Kimmel 1995 , Bagozzi et al. (2002) with specific reference to the Rational choice theory (Adam Smith, 1776) and the and the functional attitude theory (when Smith, Bruner, and White (1956) and Katz (1960), the researchers sought to determine the effect of government intervention measures on influence on shopper behavior, and whether shopper demographic characteristics either moderate or mediate the relationship between government intervention measures and shopper behavior. Descriptive cross sectional design was used, with a stratified sample drawn from former students from the School of Business, University of Nairobi. Data was analyzed using descriptive and inferential statistics. The study found that government intervention measures significantly influenced shopper (F value of 3.962, p = 003 < 0.05), and accounted for 22.6% of the changes in shopper behavior ( R 2 = 0.226). The study found that that contrary to the popular belief that consumers in developing countries put price before quality, in a situation like the corona virus pandemic which has direct effect on the consumers, quality of the products used for prevention comes first and the consumers will buy provided the product is of the right quality. The study found that shopper characteristics have a significant mediating effect on the relationship between government intervention measures and shopper behavior. The researchers recommend that government and other policy makers have relevant information about shopper behavior as a basis for implementing certain measures that may negatively influence their behavior and injure the economy.

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Section: Introductionmentioning

confidence: 99%

Covid 19 Pandemic Government Interventions and Their Implications on Shopper Behavior: A Study of Consumers in Kenya

2022

JMCR

View full text Add to dashboard Cite

show abstract

The Wine Zones of Chile

Cited by 1 publication

References 0 publications

Covid 19 Pandemic Government Interventions and Their Implications on Shopper Behavior: A Study of Consumers in Kenya

Covid 19 Pandemic Government Interventions and Their Implications on Shopper Behavior: A Study of Consumers in Kenya

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