2015
DOI: 10.5367/oa.2015.0212
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The Windmill Approach

Abstract: A common theoretical approach for understanding smallholder farmers' choice of sales arrangements is transaction cost economics (TCE), which usually focuses on a single transaction. However, farmers produce different crops and participate in several value chains simultaneously. Based on two case studies in central Mozambique, the authors propose an analytical framework that pays attention to both the production and the transaction strategies of farmers. This Windmill Approach acknowledges that farmers decide o… Show more

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Cited by 12 publications
(9 citation statements)
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“…This study builds on three approaches for analysis of a farming system and its interaction with the market: the farmers' perspective of Oosting et al [3], the market quality perspective of Duncan et al [28] and the sales arrangement/Windmill perspective of Leonardo et al [34]. Our exploration of the co-evolution of farming systems and service arrangements offers new insights in three areas.…”
Section: Upgrading Dynamics As Results Of Farm-market-context Interactmentioning
confidence: 99%
See 2 more Smart Citations
“…This study builds on three approaches for analysis of a farming system and its interaction with the market: the farmers' perspective of Oosting et al [3], the market quality perspective of Duncan et al [28] and the sales arrangement/Windmill perspective of Leonardo et al [34]. Our exploration of the co-evolution of farming systems and service arrangements offers new insights in three areas.…”
Section: Upgrading Dynamics As Results Of Farm-market-context Interactmentioning
confidence: 99%
“…B. Farm-market interaction-Value chain upgrading changes the way a farm interacts with the market. Following the Windmill approach of Leonardo et al [34], we explored the influence of the various service arrangements that determine farmers' options for marketing their produce. We looked at farmers' access to markets, associated transaction costs, and fit of service We view the farming system and market system as two interacting, co-evolving systems within dairy clusters, each of which may experience 'system jumps' between development stages [3].…”
Section: Analytical Framework-two Subsystems In Contextmentioning
confidence: 99%
See 1 more Smart Citation
“…Two factors may be at play: First, many households choose to diversify their livelihoods towards income-generating activities before they are food self-sufficient (Frelat et al 2016;Ritzema et al 2017). Second, particularly the food deficient households are often unable to achieve food self-sufficiency, because they need to sell some of their food crop harvest to pay for non-food expenses (Leonardo et al 2015). In the Northern region, food self-sufficiency was less than in the other regions both overall and per class.…”
Section: How Do Contributing Activities Differ With Food Availabilitymentioning
confidence: 99%
“…From the various models of agricultural production chains (Davis & Goldberg, 1957), recent research has focused on different technological aspects of their performance (Leonardo, Bijman, & Slingerland, 2015), unfortunately forgetting that production practices, marketing and consumption of agricultural products are made by people who control their actions based on their desires and preferences from memory (Note 5) of the society in which they lived (Bustillo et al, 2009;Casanova-Pérez et al, 2015a;Martínez-Dávila & Bustillo-García, 2010).…”
Section: Introductionmentioning
confidence: 99%