The willingness to consume organic food: A review

Abstract

Giving the rising interest in naturally grown foods; several studies have contrasted various features of organic and conventionally grown foods in relation to consumer attitudes, perceptions, and preference for organic foods. This paper aims to explore consumers' willingness to consume organic foods; the extent and attributes of consumer knowledge and awareness about organic food as well as consumer attitudes and preferences for organically grown foods. Articles from different peer review journals were used to develop this paper. The findings of this paper show that human health, food safety, attitudes and perceptions and willingness to pay for a price premium are some of the factors influencing consumers' willingness to consume organic foods. Therefore, there is a need to create more awareness in the food industry relating to the health benefits of consuming organic foods.

Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions

“…Second, organic labeling provides credibility for organic food consumption (Castka & Corbett, 2016; Liu, Yan, et al, 2017; Sogari et al, 2015). Previous studies indicated that organic labeling influenced consumers’ organic food purchase intention and behavior because of trust (Eyinade et al, 2021; Khare et al, 2013; Lee et al, 2018; Liang, 2016; Teng & Wang, 2015). Expressly, on behalf of suppliers and regulators, organic labeling guarantees the safety and quality of organic foods (Eyinade et al, 2021).…”

“…Previous studies indicated that organic labeling influenced consumers’ organic food purchase intention and behavior because of trust (Eyinade et al, 2021; Khare et al, 2013; Lee et al, 2018; Liang, 2016; Teng & Wang, 2015). Expressly, on behalf of suppliers and regulators, organic labeling guarantees the safety and quality of organic foods (Eyinade et al, 2021). Thus, sellers must have organic labeling on their foods in the marketplace because organic labeling is a symbol of trust, and customers’ trust in organic food purchases is essential (Britwum et al, 2021; Eyinade et al, 2021; Lee et al, 2018).…”

“…Expressly, on behalf of suppliers and regulators, organic labeling guarantees the safety and quality of organic foods (Eyinade et al, 2021). Thus, sellers must have organic labeling on their foods in the marketplace because organic labeling is a symbol of trust, and customers’ trust in organic food purchases is essential (Britwum et al, 2021; Eyinade et al, 2021; Lee et al, 2018). The findings echoed previous studies (Borin et al, 2011; Liang, 2016; Purohit, 2012), which demonstrated that organic labeling directly affects consumers’ organic food purchase intention.…”

Customers Awareness and Purchase Behaviour towards Organic Food

“…They also see it as anything but a safer choice since they think consuming it diminishes their exposure to diseases related to pesticide deposits. As indicated by writing, these well-being concerns are tended to by organic cultivating and the work of more secure food handling techniques (Eyinade et al, 2021). The principal reasons that keep customers from purchasing organic food are; excessive cost, absence of accessibility, fulfilment with traditional food, lack of trust, the restricted decision and absence of saw esteem (Makatouni, 2002).…”

Does Organic Farming Increase Raspberry Quality, Aroma and Beneficial Bacterial Biodiversity?

“…834/2007) excluding synthetic pesticides and fertilizers for plant protection and nutrition [ 9 ]. In the last decade, organic food gained in popularity and the global market for certified organic products underwent a remarkable increase in sales (+72% 2009–2014) [ 10 ]. Berry fruits have followed this trend, with a rise in the organic production from around 30 tonnes in 2012 to 70 tonnes in 2018 [ 11 ].…”