“…The ultimate reason for Major's success, however, was that he won most support among the 'Party faithful', who constituted the majority of Conservative MPs (Cowley, 1999). For similar reasons, William Hague was preferred by the Party's MPs to the instinctively pro-European Kenneth Clarke in 1997 (Heppell and Hill, 2008), and Iain Duncan Smith preferred to the same opponent by its wider membership in 2001 (Alderman, 1998;Alderman and Carter, 1991;Alderman and Carter, 2002;Heppell and Hill, 2010;Stark, 1996: 127, 130, 132). In 2016, Theresa May was seen by most of the Party's MPs as the candidate most likely to restore party unity following the British electorate's decision in a referendum to leave the European Union, and Cameron's subsequent resignation.…”