The virus of distrust: How one victim‐sensitive group member can affect the entire group's outcomes

Magraw‐Mickelson, Zoe; Süssenbach, Philipp; Gollwitzer, Mario

doi:10.1002/ejsp.2832

Cited by 4 publications

(1 citation statement)

References 47 publications

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“…However, character marketing also faces certain risks. Personas can make the public more sensitive, and the study also shows that victim-sensitive groups hold more negative expectations when they receive negative news [12]. The study of audience expectation shows that it will have more negative effects once the character design collapses.…”

Section: "Persona" Marketingmentioning

confidence: 82%

Analysis of New Media Marketing Methods

Zhou¹

2022

Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)

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The intensification of new media competition makes marketing strategies crucial. This paper mainly analyzes the advantages and disadvantages of hunger marketing and the progressive relationship between gain marketing, "persona" marketing, and improving the sense of presence in traffic marketing. Furthermore, take the Beijing Winter Olympics mascot-Bing Dwen Dwen, as a marketing case to analyze the combined effect of hunger marketing and traffic influence. The research process uses demand curves to show the impact of hunger marketing demand results and uses a marketing relationship diagram to show the interaction of hunger marketing and traffic marketing. Results show that Hunger Marketing and Traffic Marketing combine together may have positive impact for the sellers. The research has reference significance for the selection of enterprise marketing methods.

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Section: "Persona" Marketingmentioning

confidence: 82%

Analysis of New Media Marketing Methods

Zhou¹

2022

Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)

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Longitudinal Associations Between Interpersonal Distrust and Social Aggression During College: Disentangling the Within-Person Process from Stable Between-Person Differences

Yang,

Zhao,

Dong

et al. 2023

J. Youth Adolescence

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The role of victim sensitivity between anti-welfare dependence attitude and mental health of older adults in China

Zhang

2023

Humanit Soc Sci Commun

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The ideals of the anti-welfare tendency may confront the realization of deficient, dependent, and delicate bodies, adding to a sense of bodily betrayal, which encumbers independence and sets older adults toward despair. The resulting collision may lead older adults who have perceived the law of the jungle to go to two extremes: either fall into social depression, or enhance their positive attitude, and be spurred to cultivate a positive mentality. Therefore, this study focuses on assessing the potential interaction between the law of the jungle and the anti-welfare attitude in shaping mental health. Based on the Chinese General Social Survey (CGSS) data in 2017, this study adopts the multivariate regression method to comprehensively address the theory-of-pragmatic-prospection-based relationship between the law of the jungle, anti-welfare tendency, and mental health of older adults, including concurrently coherent conceptualization and examination of core psychological perception indicators of the law of the jungle, such as victim sensitivity. The findings suggest that the anti-welfare dependence attitude positively correlates with mental health (coefficient = 0.618, p < 0.001). Victim sensitivity strengthens the above relationship (coefficient = 0.129, p < 0.001). Self-reliance has become part of the invisible armor that modern seniors equip themselves with against the risks of the law of the jungle. And precisely because the perception of the law of the jungle reinforces the fear that one’s own capacity is not sufficient to deal with emergencies, older adults are more likely to conform to the official discourse of productive aging and become more self-reliant. Although from the perspective of individual psychological mechanisms, the combination of the anti-welfare attitude and the law of the jungle has strengthened the mental health of older adults, there are still long-term hidden challenges: if the state is absent for a long time, when the external risk world is no longer within the control of the private welfare of older adults, will they be overwhelmed by pressures, enter a threshold, move to the other side of the resilience fracture, and fall into social depression? This study will leave it to future research to test these alternative explanations.

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The virus of distrust: How one victim‐sensitive group member can affect the entire group's outcomes

Cited by 4 publications

References 47 publications

Analysis of New Media Marketing Methods

Analysis of New Media Marketing Methods

Longitudinal Associations Between Interpersonal Distrust and Social Aggression During College: Disentangling the Within-Person Process from Stable Between-Person Differences

The role of victim sensitivity between anti-welfare dependence attitude and mental health of older adults in China

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