Analysis of New Media Marketing Methods

Abstract

The intensification of new media competition makes marketing strategies crucial. This paper mainly analyzes the advantages and disadvantages of hunger marketing and the progressive relationship between gain marketing, "persona" marketing, and improving the sense of presence in traffic marketing. Furthermore, take the Beijing Winter Olympics mascot-Bing Dwen Dwen, as a marketing case to analyze the combined effect of hunger marketing and traffic influence. The research process uses demand curves to show the impact of hunger marketing demand results and uses a marketing relationship diagram to show the interaction of hunger marketing and traffic marketing. Results show that Hunger Marketing and Traffic Marketing combine together may have positive impact for the sellers. The research has reference significance for the selection of enterprise marketing methods.

Research on Current Development and Social Media Marketing Strategies of MIXUE Ice Cream&Tea’s

“…"Persona" marketing refers to a company creating a persona and assigning a position to the persona. The persona will play his or her role to audiences in public [8]. MIXUE's virtual persona is a snowman with a crown and a red cape, holding a wand made of ice cream.…”