The Value Palette: A Tool for Full Spectrum Strategy

Elkington, John; Emerson, Jed; Beloe, Seb

doi:10.2307/41166336

Cited by 41 publications

(30 citation statements)

References 4 publications

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“…Companies started publishing separate environmental reports in 1989 (Kolk 2004), and this trend intensified in the 1990's, particularly in Europe and North America (Mathews 1997;Wheeler and Elkington 2001). In 1993, about 70 companies published environmental reports (Elkington, Emerson and Beloe 2006) and by 1996 this number had jumped to 300-400 (Wheeler and Elkington 2001).…”

Section: Analogical Work In the Gri Sustainability Reporting Before Tmentioning

confidence: 99%

The Role of Analogy in the Institutionalization of Sustainability Reporting

Etzion

Ferraro

2010

Organization Science

330

319

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We study institutional entrepreneurship in an emergent field by analyzing the case of the Global Reporting Initiative (GRI) and its efforts to purposefully institutionalize the practice of sustainability reporting. We suggest that analogies affect institutionalization processes through two mechanisms. In early stages of institutionalization, analogy operates primarily as a normative mechanism and adoption is driven mainly by an instrumental logic. This emphasis on similarity to existing institutions stresses conformity and promotes legitimacy. Yet, analogies can also have a cognitive effect on institutional design, especially once initial acceptance from the environment has been secured, by directing attention towards incongruences between the emergent institution and its analogical source. Institutional entrepreneurship can spur innovation and departure from existing institutions by highlighting limitations of the analogical source and providing a compelling value-rational argument underscoring the worth of the new institution. This theoretical contribution helps explain how analogies to existing institutional practices can both provide legitimacy to novel institutions and constitute the basis for a creative process of institutional design.3 Institutional entrepreneurship is a delicate balancing act between two conflicting tasks. On the one hand institutional entrepreneurs must disguise the radical nature of their enterprise in order to engage supporters and evade the wrath of incumbents, while on the other they cannot adhere too closely to existing practices, for by doing so, they will not be able to further any meaningful change (Aldrich and Fiol 1994). Institutional entrepreneurs need to become skilled cultural operatives, fashioning stories in order to attract resources. In this work it is essential to "balance the need for legitimacy by abiding by societal norms about what is appropriate with efforts to create unique identities that may differentiate and is relatively well-studied. However, the role of analogy in shaping institutional design has not been explored in depth. Tropes like simile, analogy and metaphor can help gather political support and legitimacy, but they also lead to analytical closure (Oswick, Keenoy and Grant 2002). Remaining within the confines of a clearly defined analogy cannot lead to evolution to profoundly different institutions (Hoffman and Ventresca 1999). Furthermore, the analogy cannot be discarded at later stages (Ocasio and Joseph 2005) when deeper institutional change is being advocated, as cognitive lock-in has already limited external constituents' receptivity to alternative scenarios. How, then, do analogies shape the construction and evolution of proto-institutions? 4In this article we address the role of analogies in institutional change by presenting a longitudinal case-study of the Global Reporting Initiative (GRI) and its strategies to promote and institutionalize sustainability reporting practices. GRI, a non-profit organization headquartered in Amsterdam, ...

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Section: Analogical Work In the Gri Sustainability Reporting Before Tmentioning

confidence: 99%

The Role of Analogy in the Institutionalization of Sustainability Reporting

Etzion

Ferraro

2010

Organization Science

330

319

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“…This approach maintains that value is indeed a central issue for business, but that it must be redefined so that it is based not solely on economic logic. The Triple Bottom Line and Blended Value concepts are two prominent examples, both of which define social value and environmental value, as well economic value (Elkington, et al, 2006). However, putting these new concepts into practice remains an elusive goal.…”

Section: Normative Vs Descriptive Approachesmentioning

confidence: 99%

“…Empirically, many firms view the environment as a distinct functional domain, isolated from core business issues (Elkington, Emerson & Beloe, 2006;Hoffman & Ventresca, 1999;Walley & Whitehead, 1994). However, this approach is antithetical to creating a competitively advantageous environmental strategy since greater involvement of core functional units in environmental issues usually leads to improvements in both economic performance and environmental performance (Judge & Douglas, 1998;Wade-Benzoni, Hoffman, Thompson, Moore, Gillespie & Bazerman, 2002), albeit not always (Russo & Harrison, 2006).…”

Section: Strategic Attributesmentioning

confidence: 99%

Research on Organizations and the Natural Environment, 1992-Present: A Review

Etzion¹

2007

Journal of Management

460

421

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The literature on organizations and the natural environment, published since 1992, is reviewed, with the purpose of assessing its contributions to strategy and organizational theory. I perform the review at three levels -firm, industry and organizational environment. Subsequently, I discuss empirical and conceptual constraints on the production of quality research, and highlight research that successfully overcomes these barriers. * Joan Enric Ricart greatly helped streamline the structure and clarify the exposition of this article. Lisa Hehenberger provided useful comments on an earlier version. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher, bepress, which has been given certain exclusive rights by the author. An Article Submitted to Journal of Management AbstractThe literature on organizations and the natural environment, published since 1995, is reviewed, with the purpose of determining if and what the contributions have been to strategy and organizational theory. I perform the review at three levels -firm, industry and organizational environment. Subsequently, I discuss empirical and conceptual constraints on the production of quality research, and highlight research that successfully overcomes these barriers. * Joan Enric Ricart greatly helped streamline the structure and clarify the exposition of this article. Lisa Hehenberger provided useful comments on an earlier version.

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“…The quest for a tripartite win for the economy, society, and for the environment led to the development of the triple bottom line (Elkington, Emerson & Beloe, 2006). The reason behind the triple bottom line paradigm is that a corporation's ultimate success should be measured not just by the traditional financial bottom line, but also by its social/ethical and environmental performance.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Poverty Alleviation through Corporate Social Responsibility in Niger Delta, Nigeria

Amadi¹,

Abdullah²

2012

ASS

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Failed government's policies aimed at developing the Niger Delta region left it one of the poorest regions of Nigeria; and necessitated agitations by the communities for oil multinationals to step in to fill this development gap. Through the company's corporate social responsibility, Shell Petroleum Developing Company -the Nigerian subsidiary of Royal Dutch Shell has demonstrated commitments to the reduction of poverty in the region. The paper examines some of the company's poverty alleviation projects in the region. Using a qualitative approach, drawing on relevant secondary data and content analysis the paper argues that Shell has contributed immensely to the development of local communities in its areas of operation and also contributed to the economic growth of Nigeria. However, given the vast majority of the region's population living in poverty, the paper advises that government should complement the efforts of Shell both in the region and across the country using massive wealth generated for the government by the oil company.

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The Value Palette: A Tool for Full Spectrum Strategy

Cited by 41 publications

References 4 publications

The Role of Analogy in the Institutionalization of Sustainability Reporting

The Role of Analogy in the Institutionalization of Sustainability Reporting

Research on Organizations and the Natural Environment, 1992-Present: A Review

Poverty Alleviation through Corporate Social Responsibility in Niger Delta, Nigeria

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