2022
DOI: 10.1108/imr-07-2021-0214
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The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being

Abstract: PurposeSocial media is a product that is co-created by consumers and multinational enterprises, that partially manage the customer experience and that has garnered significant attention in the field of international marketing. However, international marketing scholars have yet to address the societal costs of the use of social media, even as academics in other disciplines and business leaders are raising alarm that social media has created a digital ecosystem that may harm individuals within the global market.… Show more

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Cited by 16 publications
(16 citation statements)
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“…Researchers combined their findings in a virtual community scenario to highlight that value co-creation contributes to users' hedonic and product usage values, continued usage intentions, and user loyalty. Based on a virtual brand community environment, Griffith et al (2022) pointed out that users' value co-creation behaviours in the community can significantly enhance user's brand loyalty to the community [5]. In their study of the impact of value co-creation on brand value, user loyalty as a mediator and empirical tests proved that value co-creation positively impacts brand value and works through user loyalty.…”
Section: Research On the Results Of Value Co-creationmentioning
confidence: 99%
“…Researchers combined their findings in a virtual community scenario to highlight that value co-creation contributes to users' hedonic and product usage values, continued usage intentions, and user loyalty. Based on a virtual brand community environment, Griffith et al (2022) pointed out that users' value co-creation behaviours in the community can significantly enhance user's brand loyalty to the community [5]. In their study of the impact of value co-creation on brand value, user loyalty as a mediator and empirical tests proved that value co-creation positively impacts brand value and works through user loyalty.…”
Section: Research On the Results Of Value Co-creationmentioning
confidence: 99%
“…Consumer well-being is reflected by psychologically feeling well (e.g., happiness and satisfaction) or irrational consumption (e.g., panic purchasing and hedonic inclination) (Dominko and Verbič 2022; Lee et al 2002). Recent research has highlighted that new technologies, such as artificial intelligence (Henkel et al 2020) and social media (Griffith, Lee, and Yalcinkaya 2022), can significantly influence consumer well-being. Our research extends this stream by considering how new technologies in payment systems influence consumer consumption when facing a hedonic/utilitarian dilemma, an important perspective on consumer well-being.…”
Section: Discussionmentioning
confidence: 99%
“…Time spent using social media is a moderator factor used in a number of studies such as [ 55 , 68 , 69 , 70 ] found that time spent on SN “correlated with psychological distress and suicidal ideation in youth (grades 7–12).” Hence the following hypothesis was proposed:…”
Section: Theoretical Framework and Hypotheses Developmentmentioning
confidence: 99%