The Impact of Mobile Payment on Hedonic Preference

Abstract

With the progress of high technologies in payment systems, the usage rate of mobile payment is rapidly growing worldwide. However, whether mobile payment influences consumers’ choices between hedonic and utilitarian products, an important question in the field of consumer well-being research, has not been fully investigated. To address this research gap, the authors examine the influence of mobile payment and traditional payment methods (e.g., cash payment, card payment) on consumers’ preferences for hedonic products. They find that mobile payment triggers consumers’ hedonic mindset, which increases consumers’ preferences for hedonic products. The effect is moderated by mobile device type such that the effect is weaker for smart wearable (vs. mobile phone) payment because smart wearable devices are less associated with a hedonic mindset. This study offers novel insight into the effect of high technologies in payment systems, specifically mobile payment, on consumer well-being and calls for more investigation of the effects of mobile payment.

Information Technologies and Consumers’ Well-Being: Latest Research and Future Research Directions

“…In this vein, Raggiotto et al (2023) enrich the literature on problematic internet use, applying the cognitive behavioral model from psychology in the novel consumer context of e-sports. The other articles demonstrate how well-being can be impacted by different types of new technologies, such as smart wearable technologies (Tikkanen, Heinonen, and Ravald 2023), sleep apps (Attie and Meyer-Waarden 2023), AI-produced health care recommendations (Gaczek et al 2023), mobile payment (Yu, Peng, and Wang 2023), contactless technology (Feng and Meng 2023), social networking services (Wilson-Nash, Pavlopoulou, and Wang 2023), parental control software (Egaaied-Gambier, Bertrandias, and Bernard 2023), and video games (Raggiotto and Scarpi 2023). Finally, Lee and Wan (2023) address how technology can improve well-being by promoting healthy eating habits.…”

“…Extending the context of analysis across geographic and temporal boundaries would also contribute to advancing our understanding of information technologies and well-being. The special issue articles were conducted in single countries, albeit at different levels of sociocultural and economic development (Inglehart 2018), including China (Yu, Peng, and Wang 2023), France (Egaaied-Gambier, Bertrandias, and Bernard 2023), and the United Kingdom (Wilson-Nash, Pavlopoulou, and Wang 2023). Future research could use cross-country comparisons and cultural aspects to understand the extent to which nationalities and culture dimensions (Hofstede 2020; Kaasa 2021) affect the relationship between new technologies and well-being.…”

“…The last avenue for future research that we suggest refers to the information technologies themselves. Some of the special issue articles (e.g., Egaaied-Gambier, Bertrandias, and Bernard 2023; Yu, Peng, and Wang 2023) demonstrate how types or features of the product (e.g., hedonic vs. utilitarian; Yu, Peng, and Wang 2023) or of the technology (e.g., contactless vs. with contact; Feng and Meng 2023) affect consumer responses and well-being. Finally, Lee and Wan (2023) examinee how content, influencer, and channel factors of mukbang live streaming affect health in terms of food consumption.…”